Y2M
Acquired by Viacoms mtvU in August 2006, Y2M is a marketing services company representing the online editions of over 485 college newspapers via their CollegePublisher
| Startup type: | Company |
| Status: | Active |
| Stage: | Profitable |
| Location: | Boston, MA USA |
| Website: | http://www.y2m.com |
| More info: | CrunchBase |
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ABOUT US
Acquired by Viacoms mtvU in August 2006, Y2M is a marketing services company representing the online editions of over 485 college newspapers via their CollegePublisher.com network. Y2M provides marketers with online and print media buying services for the college newspapers they represent, along with a variety of other marketing services such as guerilla marketing and wild postings aimed at reaching the college demographic. Marketers who have worked with Y2M include major marketers like Ford, Microsoft, and Samsung.
With Facebook broadening its audience beyond the college demographic, Y2M is one of many companies filling the void in services specifically focused on giving tools to the collegiate audience and allowing advertisers to reach college students : CollegeTonight and College.com are social networks only available to college students, CollegeWikis offers college-specific wikis to users, and Ruckus is attempting to promote legal and free music downloading for those with a .edu e-mail address.
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Dan Steketee
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
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Jesper Kampmann Madsen
Young danish entrepreneur involved in alot of projects, primary online services. If you have an awesome project, do not hesitate to contact me if you need a partner who can come up with good ideas and some hardcore programming skills.
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Idris Busari
Nigerian-born US citizen, singer/songwriter, radio announcer, photo. video and music enthusiast.