Waterfall Mobile

Waterfall Mobile was founded in 2005 by a team out of E*TRADE, BEA, Oracle Motricity. The companys flagship product, Msgme, an enterprise technology platform, provides self-service campaign management tools for mobile marketing, mobile CRM and analytics. Msgme is used by brands, media and entertainment companies from Anheuser-Busch, Warner Music Group, BMW, Toyota, VIZIO, The Finish Line, JPMorgan, Sears and others. Leading agencies iconmobile, Jack Morton Worldwide, Alloy Media + Marketing, The Bravo Group, MeringCarson, Drill Team, T3 and ONE/x use Msgme to manage clients mobile initiatives. Waterfalls second product, AlertU, an emergency notification platform, is deployed by large organizations and the CCC system with 110 campuses and 2.7 million students. Waterfall is backed by Vista Equity Partners, a global technology investment fund with over $2 billion under management.