Vlytics

Vlytics is revolutionary because it does what a Karl Rove, Mark Penn, or any other high-priced political consultant does; target voters, manage campaigns and win elections but at a much lower cost.

Vlytics, through its patent pending algorithm, allows the client to predict what an individuals political beliefs are based on relating disparate pieces of data. Current solutions resort to shot-gun style tactics that do not allow an individual message to be tailored to an individual person. Vlytics will target individual voters with political messages based on public, commercial, and privately available data. Once the client knows what an individuals political tendencies are it allows them to create actionable reports (emails, direct mail, call lists, walk lists etc.) in order to get the most effective message out to each individual person.

Data, specifically data on voters, is the centerpiece of a political campaign. From this data important decisions are made regarding messaging (who, what, where, when to talk to voters) as well as important tactical decisions regarding the expenditure of resources such as money, volunteers and the candidate themselves. The Vlytics software is a campaign command center that allows the candidate to control their entire campaign and messaging apparatus online and in real-time.