Visible Technologies

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Visible Technologies is a company that helps corporations manage their online reputations by becoming more aware of and responsive to user generated media on the net. Visible Technologies was started in 2003. Since 2003, theyve expanded into offices in New York, Seattle, and Boston. The company employs a diverse group of over 60 professionals, with decades of online technology and social media skills.

In 2006, Visible Technologies formed a strategic partnership with WPP, one of the worlds largest communications firms. The two companies continue to collaborate to create technology-driven marketing and communication services to meet the needs of clients.

Visible Technologies makes two systems for tracking corporate reputations on the web, TruCast and TruView. TruView tracks your corporate reputation by looking at search engine results related to your company and analyzing whether the references are positive or negative.

Its TruCast system is targeted at helping companies track, analyze and participate in the conversations taking place across the web. The TruCast system crawls the web for conversations on blogs and forums related to a company. The system then analyzes each topic by subject and sentiment, and allows users to track this information over time using dynamic charts and statistical reports to identify influencers, hot spots, and trends. Conversations found by the system can also be passed on to a PR representative for a response, which hopefully wont turn into PR trolling.

BuzzLogic is another company helping corporations manage online reputations, but focuses on finding the top influencers around a topic, not every conversation about your company.

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