USED CARS CANADA ONLINE

Lines of Development

Fee-Based Context Advertising

• Any advertisement can be involved in a search enquiry auction for the privilege of being displayed in the premium zone in the right-hand corner
• The price is determined competitively, like in Google’s adwords service

Developed Functional Solutions for Dealers

• Placement of the personal page or its elements at the dealer’s site
• Integration of the feed and publication system into outside websites
• Creation of independent online business projects based on AutoBusiness within a single car ads database
• Coordination of the work of several sales managers with their rights and authority clearly defined and delimited
• Maintenance of a newsfeed that can be accessed on the personal page, the news.autobusiness.ca page and on RSS newsfeeds

Bonuses

• A flexible system of bonuses and incentives for attracting new clients
• Launch of advertising campaigns for dealers

Accessibility of Information

• Display of information about the ad visitors, the period of publication and other statistics for every advertisement
• Access to information about price changes in the advertisement
• Access to aggregate statistics on the prices for different makes and models with background information on the geography of the offers, on the mileage and other characteristics

Display of GIS Information

• A system for displaying cartographic information about the location of cars, dealers and other features
• Search of objects on the map

Technicalities

The program core of the website

• The program code of the site is written using php5 in accordance with the MCV (Model Controller View) model
• The HTML code of the website is certified by W3C for compliance with the XHTML 1.0 Transitional specifications
• The HTML code of the website makes extensive use of DIV coding and meets the Light Weight HTML requirements for a quick display of information
• The website supports all modern web browsers without any limitations - IE6, IE7, Mozilla Firefox, Opera, and Safari (Apple iPhone)
• Interactive components, such as Full Featured AJAX and JavaScript, are often used in the interface
• The innovative search paging technique boasts a better performance than that of Google Images

Information Security

• Privately accessed client information is stored in a special database at maximum security, thus preventing any unauthorised access
• The work of the servers is managed by the Linux Fedora Enterprise operating system and the Ngnix+FastCGI4 web server