The Carrot Project

We don't know what businesses we ought to be supporting or what behaviors we ought to be rewarding. We've heard lots of different opinions, however, some of them in harmony, some of them conflicting.

We figure best to be humble and agnostic. Best to bring heaps of info together, organize it, make it feel simple, and sic a bunch of users on it, let them tear it down or prop it up or send it or amend it.

The beta site we've just thrown out on the internets will be small and simple and quiet, a place on which we'll see about building the roots of our community of contributing users. We're going to pull a few hundred committed people together by the end of the year. Then we'll have an engine. And, once we have an engine, we think we can make the plane fly.