sniff
Sniff is a mobile service that gives users an electronic map showing the location of their friends
| Startup type: | Company |
| Status: | Active |
| Stage: | Growth |
| Website: | http://www.sniffu.com/ |
| More info: | CrunchBase |
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ABOUT US
Sniff is a mobile service that gives users an electronic map showing the location of their friends. The Social Network Integrated Friend Finder (Sniff) can be accessed by Facebook, cell phone, or the web and is already popular in Scandinavia. The company is run by Useful Networks, which is owned by Liberty Media.
Users must opt-in to be electronically tracked by the service, and are charged a per-sniff fee (50p in the UK) that is billed through the users cellular carrier. The location results for mobile customers are then returned by SMS text message. Sniff is presumed to be the first Facebook application to apply premium charges to customers’ mobile bills.
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Sean Gourley
CTO & co-founder of Quid. Building the next generation intelligence platform.
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Idris Busari
Nigerian-born US citizen, singer/songwriter, radio announcer, photo. video and music enthusiast.