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SiteSpect

SiteSpect is a software services firm offering products that help optimize marketing effectiveness across web and digital channels

Startup type: Company
Status: Active
Stage: Growth
Location: Boston, MA USA
Website: http://www.sitespect.com
More info: CrunchBase

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ABOUT US

SiteSpect is a software services firm offering products that help optimize marketing effectiveness across web and digital channels. Its flagship products, SiteSpect ASP and SiteSpect Enterprise, provide web analytics and predicting modeling capabilities to marketers.

Key capabilities include:


A/B testing
Multivariate testing
Behavioral targeting.


By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis.

SiteSpects patent-pending technology is used by Cabelas, iProspect, Overstock.com, ShopNBC, and VEGAS.com, among others.

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  • Dan Steketee

    Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .

  • Idris Busari

    Nigerian-born US citizen, singer/songwriter, radio announcer, photo. video and music enthusiast.