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R^3 (R-space)

The next revolution in retail transaction systems... In the multi-trillion dollar retail industry, billions are spent each year on discovering 'the next big thing.' A simple internet search for the future of retail reveals plans for massive ...

Startup type: Company
Status: Active
Publicity: Open to speaking to journalists.

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The next revolution in retail transaction systems...

In the multi-trillion dollar retail industry, billions are spent each year on discovering 'the next big thing.' A simple internet search for the future of retail reveals plans for massive technology insertion to convert today's simple shops into richly immersive media environments that provide a technological solution to every problem of shoppers and store managers alike. However, despite so much expert prediction, history shows us that the retail industry has always been blindsided by the future. In every moment of opportunity, from the Sears catalog to Amazon.com, the simple vision of an enterprising outsider has proven more compelling than the opinions among industry experts. Is this such a moment? Is it possible that the space-age visions of expert consultants are unrealistic? Are we all missing something so simple and so elegant that it requires almost no explanation, no economic analysis to understand?

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