Personera

Company Identification
URL: http://www.personera.com
Tel: +27.(0).21.461.6491
Address: Bandwidth Barn, 125 Buitengracht St, Cape Town, 8001, South Africa
Founded: October 2008
Contact: Sheraan Amod, Co-Founder & CEO - sheraan@personera.com

Business Model
Summary:
Personera combines Facebook with on-demand publishing to reinvent personalized media.

Problem:
In this digital age, most people's personal data is being stored online, and much of that information and content exists on social networks, of which the leading one is Facebook. The parallel rise of digital print on-demand technology has opened up a gap to finally integrate the two, and return 1 to 1 individual personalization to tangible print media.

A strong need for personalization exists among consumers who have an ongoing preference for tactile, printed media (e.g. calendars, planners, prints, magazines), as well as businesses looking to reach their customers with direct print marketing that is highly targeted.

Solution:
Personera has created a Facebook-integrated publishing platform that enables the personalization of any print product with a user's Facebook content. The proprietary production process used in this platform is distributed and scalable, allowing products to be produced at any compatible print site around the world. We can now create personalized calendars, planners, photobooks, greeting cards, print advertising and magazines with the click of a button.

Target Market:
Consumers (presently over 400m Facebook users) order their own products off www.personera.com, and print marketing agencies (thousands) partner with us or buy our software to use for their corporate clients' (hundreds of thousands) campaigns.