nugg.ad AG

With its Predictive Behavioral Targeting solution nugg.ad operates Europe's largest targeting platform and has achieved market-leading status with targeting in Germany, Austria, Scandinavia, and Eastern Europe. nugg.ad enables standardised target groups to be booked directly with all nugg.ad clients for online campaigns.

Offering a comprehensive service, nugg.ad combines state-of-the-art-technology with continuous business consultation and development support to its clients. nugg.ad’s unique predictive algorithm reduces media loss, increases campaign
efficiency and lowers target-group CPM. Both agencies and advertisers working with publishers and ad-networks can plan and tailor campaigns to specific target groups leading to raising effectiveness of their campaigns significantly.

nugg.ad works with and assists its clients to increase
turnover and win new advertising budgets.
The success recipe lies in combining various sources of data in real-time predictions. With Predictive
Behavioural Targeting, surf-behaviour data is enriched with user-surveys providing socio-demographic, product interest and lifestyle data. This combination delivers predicted values on socio-demographics, gender and product interests making it possible to target hard-to-reach target groups online.

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