Modu

Modu is a tiny modular phone that can be slipped into different device “jackets”— like an MP3 player, GPS, bigger cell phone, car stereo, or digital camera. Modu will launch in Q2, 2009 with mobile carriers in Israel, Southeast Asia and later in Latin America, Russia and other countries.
There are no plans for a U.S. launch at this point.

The company was founded by CEO Dov Moran whose previous company, M-Systems, pioneered the concept of the USB flash drive and sold to SanDisk for $1.6 billion in 2006.

Think of Modu as an expanded SIM card. About the size of an iPod Nano, it can place calls, send text messages, and hold contacts. Modu can be inserted into different device jackets, depending on the functionality needed. The camera jacket, for instance, can be paired with Modu to send pictures over the wireless network.

Modu will initially support just GPRS, no WiFi. The jacket devices are expected to cost less than comparable gadgets with telephony functionality, with the plan to create an accessory mini-economy around the Modu, so that any device manufacturer could create whatever jackets they like. Modu is a platform, and other companies can build devices around it.

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