HEX!O

Description
Intelligent on-the-fly link shortening and redirection web service and transactional data mine of intercepted user intention for focused advertising delivery vectors including social, word-of-mouth, Internet, radio, television and print.

Business model
Seed developers with open api and free access to drop-in code libraries, gadgets, widgets, plug-ins and scripts enabling instant benefit and easy program access.

Future recurring transactional revenues from real-time target marketing data delivery via web service, display, radio, television and web advertising.

Possibility exists for market sweeping roll-up.

Competitive advantage
First to offer intelligence and opportunity to business community in a supported utility form factor. Short cycle-time implementation. Service results in increased customer satisfaction and improved experience. Heuristic algorithms continuously refined by service growth, perpetually increase data value.

Management Bio
Founder is Bob Stewart, former CTO at; Motorola, CMGI, Zip2, MyWay.com, CyberMedica, and Verified Person. Bob is also author of the SaaS SDLC.

IP and defensibility
Having spent 40% of my time in IP council's offices prosecuting patents as CTO of Motorola ING I am confident there are ample opportunities to build a strong portfolio to create competitive barriers on the general approach and achieve multiple issued patents in the U.S. and other major countries in Europe and Asia, comprised of many claims that broadly cover the entire value chain of this invention, along with various trademarks and service marks to protect this brand.

Additional discussions possible under agreement.