Erum Creative Productions L.L.C.

ERUM Creative Productions L.L.C. , headquartered in Amman Jordan, is considered as Arab world pioneer and market leader. It was established in November 2006 to realize a vision; create the leading Arabic portal for animations, and since then it kept carrying out its mission by providing creative local contents for internet, mobile phones, TV, and press aimed at Arabic audience.

During the last 18 months, ERUM has served over 600 unique animation episodes where more than 51,000 mobile users in Jordan enjoyed our MMS channels, 3alarasi, 7awa, and Falla7 (على راسي، حوَّا، فلاَّح).
Since its inception, as the sole provider for Arabic animated mobile content in Jordan, ERUM focused on the creation of its innovative website; 3alaRasi.com, that meant to, and succeeded in, dragging the attention of the Arabic audience to ERUM’s products, especially the youth segment, in Jordan, Palestine, Syria, Lebanon, Iraq, Egypt, Saudi Arabia, and United Arab Emirates. 83% of the site viewers are coming from Middle east, and GCC countries, and its highest five ranks are in Jordan, Palestine, Syria, Egypt, and Libya.

ERUM, thanks to innovation, outstanding growth, and significant customer value enhancement, is fast becoming the innovative specialist and market leader of Arabic animated mobile contents. Statistics and reports, generated by specialized the famous web information company Alexa, depicts a phenomenal increase, 282%, in the Percent of global Internet users who visit 3alarasi during the Q2 2008. According to Alexa Traffic Rank, which is based on a combined measure of page views and users (reach), 3larai’s worldwide rank had dramatically improved in the last few months, and still going up.

What is 3alarasi.com?
3alarasi.com is an entertainment portal that provides unique animated cartoons, caricature, audio productions, and articles on daily basis.
3alarasi.com provides the advanced tools to build a community of young people through services such as, video sharing, audio sharing, and photo sharing, where users can upload all media formats and share it with their friends.

Since its start early this year, 3alarasi.com has served over 5 million video views and over 4 million photo and caricature views for worldwide users.

Why 3alarasi.com?
After the tremendous success in the mobile business animation, the company decided to take the content to the next level through online exposure with free access of its premium animation.

Since its inception, early this year, the community of 3alarasi.com has increased dramatically through the exposure that have been made in the targeted communities; 3alarasi.com is receiving over 12 thousand unique users per day, over 15 thousand visits, around 4 thousand users visit 3alarasi.com on daily basis and the rest are new visitors to the website due to the continuous marketing campaigns on Google, Facebook and other networks and websites.

3alarasi.com on Alexa
We’ve performed various marketing studies on the website to determine the best medium to advertise our website. However since Alexa is not perfectly accurate the trends below shows some of the effects of those campaigns on the traffic on 3alarasi.com.

3alarasi.com Statistics
* Over 350,000 Unique Visitors per month.
* Over 1,200,000 Page views per month.
* Over 40% traffic from Jordan & Middle East.
* Over 33% traffic from GCC area.
* Subscribers are between 14 – 45 years Old.
* 70% are between 18 – 29 years Old.
* 56% males, 46% females.

Ads on 3alaRasi.com
Three types of Ads are available on 3alaRasi:
1- Banners: Three locations are available on each page on the website.
2- Videos Ads: Our video player has a text ads rotator; also an ad video can be played before our videos (Pre roll ad).
3- Audio Ads: Our video player has text ads rotators, also an ad video can be played before our videos (Pre roll ad).
* Locations of these banners can be easealy noticed on the website.

Our Clients – Show Case
Yamli.com is a unique innovative tool that transforms Arabic-English letter to Arabic letters on real time, which made for those who do not have Arabic keyboard. Yamli.com is depending on 3alarasi.com to achieve its goal; to deliver one million impressions in 2 months. Yamli.com is extremely happy with the achieved results; 1.3 million impressions in 2 months.

The Ad tracking System
We provide an online access for our clients so that they can track their campaigns, generate useful reports, breakdowns, graph tools to help them in their market research and studies; a look at Yamli.com account, as presented in the following screenshot, explains better.

Other creative services
Since its inception, ERUM has committed to provide creative content via all media; we have created TV Advertisements using our characters.
We can provide exposure through our multi-level channels, TV Ads, mobile channels, caricatures, and Sponsorships to TV shows that broadcast our content, in addition to broadcast the ad as one of our clips, we already have a daily show on Ramadan with Nourmina TV.
As a moving forward step, we started to broadcast our cartoons on TV Channels, like Nourmina, Future TV, and soon on other popular TV Channels.