BuzzLogic

BuzzLogic is a company that helps enables marketers and publishers to tap into online influence to create and execute effective social media strategies. In essence, BuzzLogic enables its customers to pin-point who is influencing the online dialogue specific to the topics related to the company, then either market directly to those influencers, or reach their audiences though targeted advertising

Social Media, the name given to all the thoughts and media the public exchanges online, has boomed over the past couple of years, largely unbeknownst to corporations these conversations sometimes concern. With technology that goes far beyond a mere popularity ranking or a subjective authority evaluation, BuzzLogic software identifies passionate brand or product advocates; their customers can then make their next direct marketing initiative or focus group more effective.

The BuzzLogic dashboard is quite clean and simple, allowing customers to directly focus their attention to important matters. Some features include watch-lists to track the shifting influence of bloggers, social maps to visually depict who is linking to who (the conversational landscape), and blogger profiles.

Visible Technologies remains a primary competitor.

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