Backchannelmedia

Boston-based Backchannelmedia Inc. (www.backchannelmedia.com) was founded in 2000 with the belief that television advertising should become accountable. Backchannelmedia has created an interactive TV advertising model that provides better targeting and immediate consumer feedback to a message. Both make TV a far more attractive selling tool.

Backchannelmedia’s patent-pending opt-in technology allows consumers, with one click of their existing remote control, to forward product or content interests seen on television into an e-commerce site hosted on the Internet. For example, while viewing a popular recording artist perform on TV, a viewer could forward a link to download the song from a digital music site.

Backchannelmedia’s opt-in solution, which respondents value as a more convenient means of accessing information, answers consumers concerns for increased online privacy by extending controls to the consumer for the television experience.

Backchannelmedia is currently preparing for a second quarter 2008 roll out of a complete "continuous loop" system that merges the direct marketing, Internet advertising, and television advertising industries into one platform driven by automated, optimized targeting and actual television consumer response results. Backchannelmedia’s patent pending opt-in approach to video and advertising delivery can be deployed in consumer electronics equipment, television sets, over the air receivers, cable head-ends, switched digital video and network DVR technologies, direct broadcast providers, as well as a multitude of devices and delivery providers, thus providing advertisers and content companies with a rich experience mirroring the current video distribution eco-system of the United States.