AdaptiveBlue

AdaptiveBlue develops personalization technologies that leverage semantics and attention. Founded in February 2006 by Alex Iskold, the company launched its first product, the smart browsing extension called BlueOrganizer, at the DEMOFall 2006.

BlueOrganizer is a Semantic Web technology which focuses on improving the browsing experience. Unlike the traditional approaches that advocate annotating pages with meta data, BlueOrganizer leverages information that already exists inside the pages today. With BlueOrganizer users interact with things like books, music and movies and experience the power of personalized contextual shortcuts.

Followed the launch, the BlueOrganizer was selected by Mozilla as one of the recommended add-ons for Firefox. AdaptiveBlue has raised a series A led by Union Square Ventures in February of 2007. The company currently has 6 employees located all over the world - New York City, DC area and even Paris.

AdaptiveBlues second product, SmartLinks, bring the power of context, semantics and shortcuts to the blogs and social network profiles. SmartLinks are new kinds of links that point to things instead of pages and help people get to the relevant information faster.

AdaptiveBlue aims to launch additional Semantic Web technologies later this year and more in 2008. All of these technologies focus on pragmatic, people-oriented usage of semantic information.