Zal Bilimoria
Hoosier, Founder of Snip.ly. Ex-Product Manager at YouTube/Google; Product Marketing/Account Management at Microsoft; Penn (Wharton) undergrad, Kiva Fellow in Ecuador (Oct-Dec '09)
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Internet, Media |
| Skills: | Chinese, Design, English, Graphic design, Languages, Management, Marketing, Spanish, Viral marketing, Web design |
| Location: | San Francisco, CA |
| Interested in: | Advising startups, Brainstorming, Career advice, Finding business partners, Finding cofounders, Finding engineers, Finding experts, Finding hot stories, Finding mentors, Finding team mates, Getting press, Giving back, Helping friends, Joining a startup, Learning about entrepreneurship, Meeting new people, Mentoring, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Recruiting for my startup, Starting a company, Trading services |
| Tags: | bay area, data, data management, facts, info, information, intelligence, intelligent, interests, organization, recommendation, recommendation engine, silicon valley, social, topics |
| Schools: | University of Pennsylvania |
WORK EXPERIENCE
| Employer: | AtoZ LABS |
| Position: | Founder |
| Time period: | April 2010 - Present |
| Description: | Building tools for better conversations |
| Employer: | YOUTUBE |
| Position: | Product Manager |
| Time period: | January 2008 - March 2010 |
| Description: | Homepage: Designed and launched six new flexible homepage ad formats in over a dozen markets, enabling more custom, higher-value rich media options to advertisers – includes extensive market research, testing, engineering resource management, internal operations alignment, commercialization and product evangelism.
Channels: Expanded the monetization feature set for Brand Channels, the landing pages for advertisers and partners, and launched Channels 2.0 enabling enhanced navigation, on-page video viewing and ad support. Platform: Launched agency and developer network to enable rich media, gadgets, applications and contests to be executed on Brand Channels for advertisers; increased revenue per campaign by 150% on average. Awards: Earned over three-dozen manager and peer bonuses due to extensive sales experience to close deals; completed rare internal transition from product marketing to product management. |
| Employer: | |
| Position: | Product Marketing Manager |
| Time period: | January 2006 - December 2008 |
| Description: | Responsible for launching and marketing rich media ad products for AdSense, including Google Gadget Ads and third-party ad serving, and led DoubleClick rich media integration to drive $XXXM annual revenue. External public face for product and pitchman for closing advertiser deals.
Rich media: Launched and promoted the first rich media ad format for Google – gadget ads – based on iGoogle container technology; integrated into the AdWords, Google Analytics and DoubleClick platforms. Third-party ad serving: Deployed a more efficient means for advertisers to execute coordinated marketing campaigns using third-party vendors such as DoubleClick and Atlas. DoubleClick integration: Completed product, marketing, engineering and sales integration for rich media products and third-party ad serving between Google AdWords and DoubleClick product marketing teams. Awards: Promoted fast-track from Associate Product Marketing Manager; earned ten peer bonuses. |
| Employer: | MICROSOFT |
| Position: | Product Manager/Associate Product Manager |
| Time period: | January 2004 - December 2005 |
| Description: | Created first sales and marketing programs and relationships for the North American subsidiaries of the four largest Asian-based PC manufacturers to drive $XXXM in Windows and Office revenue – XX% growth YOY. Promoted fast-track from Associate Product Manager after first year.
Co-marketing: Executed promotional events and advertising programs to grow sales of Premium Windows XP and Office 2003 products using a $XX million co-marketing budget. Marketing channels included web, direct mail, TV, magazine and circulars. Product marketing: Ensured accounts’ full readiness to ship Windows Vista and Office 2007 prior to global product launch. Led negotiations for royalty license pricing and co-marketing budgets. Awards: Graduated from the selective Marketing Leadership Recruit program, which combined monthly sales, marketing and product management courses with formalized career mentorship. Executed programs to decrease piracy and increase genuine sales of Windows and Office in Brazil and China. Brazil: Developed, launched and commercialized anti-piracy commission program (PC de Marca) in Brazil, halving Windows piracy after first six months of execution. China: Designed and executed first SEED (Summit for Experiencing Emerging Devices), a quarterly worldwide OEM-ODM demonstration convention in Hong Kong, resulting in over a dozen new Emerging Market OEM sales partnerships with ODM suppliers in China and Taiwan, and thus $XXM in incremental Windows revenue. |
EDUCATION
| University: | University of Pennsylvania |
| Time period: | 2000 - 2004 |
| Degree: | Economics, BSc |
INFORMATION
| Clubs: | UNIVERSITY OF PENNSYLVANIA Dean’s List (2002-2004).
Business Manager (2004), Alumni Relations Coordinator (2003) and Advertising Director (2002) for the Mask & Wig Club, the nation’s first collegiate musical comedy troupe. |
