Yu Yu Din
Writer, editor, Internet marketer, third culture kid turned expat.
| Headline: | Service Provider |
| Work status: | Living The Dream |
| Website: | http://yuyudin.blogspot.com |
| Industries: | Cleantech, Computing, Financial, Information Technology, Internet, Travel |
| Skills: | Business, Copy Writing, Editing, English, Entrepreneurship, Event planning, Fiction, French, Guerrilla marketing, Languages, Leadership, Management, Marketing, Public Relations, Public speaking, Viral marketing, Writing |
| Next step: | Looking for first round of funding for Renewable-Spirit.org -- a nonprofit that will send solar panels to Myanmar (Burma).
Looking for those who need service and service providers for Semblr.com -- a market place for consultants and freelancers. |
| Location: | India |
| Groups: | International Network of Social Entrepreneurs (INSE) |
| Visas: | India, Myanmar (Burma) |
| Interested in: | Advising startups, Career advice, Consulting opportunities, Finding business partners, Finding engineers, Finding experts, Finding hot stories, Finding team mates, Getting press, Helping friends, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Promoting my startups, Receiving feedback, Supporting my investments |
| Tags: | editor, expat, social media, social networks, third culture kid, writer |
FULL BIO
Yu Yu Din is a versatile writer and editor with specialization in online content development, email marketing, social media strategy and corporate identity. Recently, Yu Yu started Renewable Spirit - a nonprofit organization to send solar panels to Myanmar (Burma). She lives and works between Calcutta, Gurgaon (near Delhi), and Yangon.
WORK EXPERIENCE
| Employer: | Teknatus.com |
| Position: | Social Media and Community Strategist |
| Time period: | September 2009 - Present |
| Description: | Responsible for content, social media marketing, and community management. |
| Employer: | Renewable Spirit |
| Position: | Founder |
| Time period: | April 2009 - Present |
| Description: | Renewable Spirit’s sole mission is to get solar panels and the power of light to those who do not have electricity. This is a non-profit endeavor backed by various individuals as of now.
Renewable Spirit - Myanmar is focused on getting solar power into Myanmar (Burma). Our first priority is to get panels into the areas that were effected by the Cyclone Nargis — the worst natural disaster in Burmese history. |
| Employer: | 123Greetings.com IDC (IntraSoft Technologies Pvt. Ltd.) |
| Position: | Team Leader – Newsletter |
| Time period: | June 2006 - April 2009 |
| Description: | • Increased click-throughs by a consistent 233% within 6 months.
• Implemented newsletter micro site's total revamp and launched “Editor Bob's Blog”. • Developed content strategy and social media strategy for “Editor Bob” and 123Greetings as a brand. • Write and edit content for the “Editor Bob's newsletter” which has subscriber base of 40 million worldwide and 12 million in US alone. • Write content for “Editor Bob's Blog” and 123Greetings' corporate blog. • Write and manage content for the company's new site: 123Greetings Studio, currently in private beta phase. As Team Leader of Editorial: • Managed and ran the company's 150+ blogs for its guerrilla marketing efforts. • Implemented a quality control process for content in the Marketing department. • Implemented templates for blogs and articles for a faster content development. • Wrote and edited content along with Group Leader for the entire Marketing department such as: - Requirement docs, content for users on 123Greetings Facebook, MySpace, Friendster APIs, system emails etc - Script for US national cable show interview for the Group Leader and Spokesperson - Content for Associates Program and other company Domains revamp sites. • Trained team members on Web 2.0, online and blog writing, social network marketing, and managing online public profiles. As Content Writer in Marketing: • Wrote for blogs such as: - ValentinesDay4All.blogspot.com which achieved up to Google PR 5 - Thanksgiving4All.blogspot.com which achieved up to Google PR 5 - GraduationCards.blogspot.com which went from "spam blog" to have Google PR 3 in 3 months • Pulled out 20+ blogspot blogs from being "spam blogs" to regular blogs with Google ranks. • Built and managed online profiles on social networks such as MySpace, Xanga, and MyBlogLog. |
| Employer: | Freelance |
| Position: | Freelance Content Developer and Consultant |
| Time period: | December 2002 - May 2006 |
| Description: | For Saboo e-Solutions
• Assisted on the development phase of the BPO accounting firm. • Provided back-end support for customer relations. • Advised on the presentation and public relation fronts which helped acquire a Wall Street client. For Bengal Chemical Pvt. Ltd. • Developed presentations for Parliamentary level reviews. For MavenPro • Wrote copies for branding and advertising. • Wrote content for client sites. |
| Employer: | Students for Peace, WBAI 95.5FM |
| Position: | Producer |
| Time period: | October 2001 - October 2002 |
| Description: | A weekly student and youth produced live radio show that addresses the issues that students are facing
post September 11th. |
| Employer: | Gurlz Media Group, Global Action Project |
| Position: | Youth Facilitator |
| Time period: | September 2001 - October 2002 |
| Description: | • Trained girls on how to use various media including video and audio
• Mentored 15 adolescent girls from under-privileged communities • Consulted in the implementation of the program for girls to use media to empower themselves. • Secured grants of over $2,000 from foundations. |
| Employer: | Dynamic |
| Position: | Managing Editor |
| Time period: | August 2001 - October 2002 |
| Description: | • Implemented a systematic approach to publish a quarterly national youth magazine.
• Revamped and revitalized the magazine to be published on a regular basis. • Set up a writers’ network that included international and national youth and student leaders. |
| Employer: | World in Crisis, Free Speech TV |
| Position: | Field Producer |
| Time period: | August 2001 - January 2002 |
| Description: | A weekly satellite/Internet show that addressed the issues around the world post September 11th. |
| Employer: | Access Orbit, Paper Tiger |
| Position: | Promotional Coordinator |
| Time period: | July 2000 - July 2001 |
| Description: | First national youth satellite television series produced, distributed and promoted by youth and young
adults. Co-sponsored by Deep Dish Television, Free Speech TV. |
| Employer: | Crashing the Party, Free Speech TV |
| Position: | Crew for Philadelphia, Live Segment Producer for Los Angeles |
| Time period: | June 2000 - July 2000 |
| Description: | First national live satellite broadcast done by independent media organizations that are not apart of the six
conglomerates monopolizing the media. Produced with Independent Media Centers. |
| Employer: | Globalvision, Inc. |
| Position: | Intern |
| Time period: | January 1999 - May 2006 |
| Description: | • Assisted on documentary films from the development phase to the post-production phase. |
| Employer: | Brooklyn Young Filmmakers Center |
| Position: | Consultant |
| Time period: | January 1999 - May 2006 |
| Description: | • Advised on the logistics of monthly seasonal film salons.
• Planned and co- implemented community readings of the script “Billie's Song”. • Assistant taught at screenwriters workshops. • Fund raised and helped BYFC from project phase to gain 501(c)(3) as an organization. |
| Employer: | Fragments of the Spirit |
| Position: | Writer/Producer/Director |
| Time period: | May 1998 - September 1998 |
| Description: | The first 16mm film, to be written, produced, directed and edited by (five) NYC public high school
students. |
| Employer: | Texas Trail, Changing America |
| Position: | Assistant Editor/Distribution Coordinator |
| Time period: | August 2000 |
| Description: | A documentary in the Changing America Public Television series, which traveled to film festivals across
the US and won awards including the Silver Remi Award. |
INFORMATION
| Hobbies: | Writing, photography, international relations, multimedia, media studies, Web 2.0 and 3.0. |
Yu Yu's Contacts (6)
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Drew Knapp
Founder & CEO of goodideazs, LLC, dreamer of A Greater Town .
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William Pryor
Moral Sciences graduate from Trinity College, Cambridge. Founder of Cosmic Books, Airlift Book Company, The Green Catalogue, Arq Web developers and Floot.com.
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Sameer Panchangam
Engineering, Electronics, Telecommunication graduate from B. M. S. College of Engineering. Currently working as Technical Lead at Deloitte Consulting.