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Vandan Parikh

Headline: Entrepreneur
Skills: Business, Databases, Engineering, Entrepreneurship, HTML / CSS, Java, Languages and Platforms, Management, Marketing, Rails, Software Engineering, SQL, Web Development
Groups: University Of Washington Entrepreneurship Network
Interested in: Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup
Schools: University of Illinois System - Urbana-Champaign, University of Washington - Seattle

WORK EXPERIENCE

Employer: Restoration Hardware, Inc.
Position: Lead Product Engineer
Time period: January 2003 - December 2007
Description: A quality home-furnishings retailer with multiple brands and distribution channels.
• Managed a portfolio of e-commerce applications and tools, which handled over $300M in FY2007.
• Reached annual online sales growth of 60.4% by improving view-to-buy conversion rates, search engine rankings, and customer retention.
• Collaborated with marketing executives by consulting internally and providing competitive analysis, product prototype demonstrations, and training for marketing report analysis.
• Improved the customer experience by collaboratively designing and implementing a more streamlined and intuitive self-service furniture selection process.
• Supported increasing business needs by growing and empowering a team consisting of eight software engineers. In less than eight weeks, we created an online store for our “Brocade Home” brand.
• Ensured successful deployments by partnering and coordinating efforts across marketing, merchandising, customer service, and IT teams.

Employer: Fort Point Partners, Inc. (now Omniture)
Position: Lead Solutions Consultant
Time period: January 1999 - December 2003
Description: A private marketing and IT consulting company.
• Created and evangelized comprehensive solution offerings in the areas of business intelligence, e-commerce, industrial project auctioning, and on-line communities.
• Enabled J.Crew's online system to surpass catalog sales by 2.4 million by developing custom marketing solutions and analytics. Successfully completed additional solutions for Finishline, Martha Stewart, Kmart, and Promon*IP (Brazil) by leading teams of 5 to 10 consultants on innovative e-commerce projects.
• Enhanced marketing executive's ability to make data-driven decisions by creating RFM, LTV, cross-channel, segmentation, conversion, affiliate, and campaign reports and providing strategic direction on data analysis.
• Contributed to hiring processes, knowledge management, mentor program, strategic partnerships, and methodology. These activities allowed our New York office to rapidly grow from an initial team of eight consultants to over 110 employees.

EDUCATION

University: University of Washington - Seattle
Time period: 2009
Degree: MBA

University: University of Illinois System - Urbana-Champaign
Time period: 1998
Degree: Computer Science, BSc

INFORMATION

Clubs: University of Washington. Marketing Club; Business Consulting Network; Entrepreneurship Network

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