Tyler Elliston
Bachelor of Business Administration from Baylor University, Berkeley MBA. Chairman and CEO of Carsala, Inc.
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Industries: | Internet |
| Skills: | Business, English, Entrepreneurship, Languages, Leadership, Management, Negotiation, Public speaking, Spanish |
| Location: | Berkeley, CA |
| Groups: | Haas Entrepreneurs Association at Berkeley |
| Interested in: | Advising startups, Brainstorming, Finding engineers, Finding experts, Finding team mates, Giving back, Helping friends, Helping members of my groups, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup, Starting a company |
| Schools: | Baylor University, University of California System - Berkeley |
FEATURED STARTUP
Carsala
Carsala
Carsala helps people find the right car at the best price.
- Startup type: Company
- Status: Active
- Stage: Beta
WORK EXPERIENCE
| Employer: | Carsala, Inc. |
| Position: | Chairman & CEO |
| Time period: | January 2007 - Present |
| Description: | • Developed and refined a vague concept into a viable product and fundable business.
• Recruited an all-star team with a breadth of expertise. • Partnered with top notch venture capitalists to further develop and scale the business. |
| Employer: | Tubemogul.com |
| Position: | Entrepreneurship project |
| Time period: | March 2007 - May 2007 |
| Description: | • The company is an analytics and syndication tool for online video publishers.
• Conducted market research and co-wrote the business plan used for fund raising. |
| Employer: | Sonic Solutions |
| Position: | Entrepreneurship project |
| Time period: | March 2007 - May 2007 |
| Description: | • Assessed the market opportunity in China for a new product, using both primary and secondary data. |
| Employer: | Accenture Consulting |
| Position: | Analyst/Consultant |
| Time period: | January 2004 - December 2006 |
| Description: | • Re-designed Accenture’s process for analyzing the results of a global senior executive vote. Leading a three-person team, I streamlined the tracking of over 6,000 statistics and the development of reports for the CEO, COO, and other key executives. My efforts saved Accenture $45,000 across a three week period.
• Helped create a new model for senior executive career progression, focusing on performance metrics. Responsibilities included developing a transition plan, assisting in the execution of a global pilot launch, authoring training material for implementation, and developing reports for key stakeholders such as the Chief Diversity Officer. • Led the technical integration of a product as part of a merger between two financial institutions. Key responsibilities included tracking over 50 projects, managing a team of subject matter experts, escalating risks to stakeholders, and developing a test plan. • Managed multiple Accenture proposals for SAP assessment and implementation projects. Responsibilities included evaluating Accenture’s capabilities, understanding client project requirements, leading analysts, and interacting with subject matter experts. |
| Employer: | Jingle Bears Production |
| Position: | Entrepreneurship project |
| Time period: | January 2003 - December 2004 |
| Description: | • Founded JBP, a company that produced jingles for radio and television advertising.
• Developed the initial idea to use cheap university semi-professional talent to produce high-margin ads; I recruited musical talent, established key contacts in the community, designed marketing material, and oversaw audio production. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2008 |
| Degree: | MBA |
| University: | Baylor University |
| Time period: | 2004 |
| Degree: | Bachelor of Business Administration |
INFORMATION
| Clubs: | • Co-Founder of Ideas@Haas (a club that focuses on business idea generation and evaluation) (UC Berkeley) |
| Memberships: | • Member, Digital Media & Entertainment Club, Entrepreneurs Association, High Tech Club (UC Berkeley) |
| Awards: | • 1st Place Overall and People’s Choice Award, 2007 UC Berkeley B-Plan Competition
• Finalist, 2008 UC Berkeley B-Plan Competition • Awarded 2003 “Entrepreneurship Student of the Year” (Baylor University) |
