Todd Smith
Business Administration, Marketing graduate from California State University, Northridge. Currently working as Vice President, Direct Response Sales at Fox Interactive Media, Inc.
| Headline: | Entrepreneur |
| Skills: | Business, Marketing, Sales |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | California State University System - Northridge |
WORK EXPERIENCE
| Employer: | Fox Interactive Media, Inc. (MySpace.com Division), Beverly Hills, California |
| Position: | Vice President, Direct Response Sales |
| Time period: | January 2007 - Present |
| Description: | • Manage the sales team responsible for all direct response cost-per- acquisition and cost-per-click advertising buys on MySpace.com and other Fox Interactive websites.
• Responsbile for approximately $60mm in revenues for FY2008 • Team duties include signing 1,000+ new direct response offers onto Fox Interactive web properties in FY2008 • Manage key relationships with the largest performance-based advertisers in the world, including Experian Group, Netflix, InterActive Corp, and Reunion.com. |
| Employer: | Fox Interactive Media, Inc. (formerly Intermix Media, Inc.), Beverly Hills, California |
| Position: | Vice President, Business Development |
| Time period: | December 2001 - January 2007 |
| Description: | • Duties included: (i) full P/L revenue responsibilities of approximately 24MM for FY2007 (ii) managing team of seven employees; (iii) day-to-day management of large 3rd party search alliances, including Yahoo, Google, and Revenue Science; (iv) integration of appropriate search-related product mix on websites, such as MySpace.com, IGN, RottenTomatoes.com, and AskMen.com,; and (v) optimization and multivariate testing of all product placements
• Launched highly profitable Search & Affiliate Division at Intermix Media, with P/L responsibilities of $8.8MM in gross revenue for FY2006 – achieved approximately 140% of goal • Grew Overture/Yahoo partnership from $0 to more than $4MM of Gross Revenue in first 12 months of FY2005, resulting in approximately 17% of total company’s annual earnings • Launched new revenue stream of syndicating company’s Gaming and Humor content as private labeled websites to highly trafficked brands, including Pfizer, AOL, and Collegehumor.com (owned by Viacom) – resulting in achieving gross profit margins of more than 70% for Intermix Media, Inc. • Previous positions within company included (i) Director, Mergers & Acquisitions –working directly under CEO and charged with the task of evaluating a wide array of companies for purposes of acquisition and (ii) VP, Casual Games – managing P/L responsibilities for all in-game ad revenue and downloadable game revenue on MySpace Games, Grab.com, and Gamerival.com. |
| Employer: | L90, Inc. (currently known as Max Worldwide, a division of Ask Jeeves), Marina del Rey, California |
| Position: | Sales Consultant, Technology Sales Division |
| Time period: | February 1999 - December 2001 |
| Description: | • Engineered sales launch of new online advertising technology product, adMonitor
• Increased division sales by over 40% ($300,000 of revenue in first nine months in territory) • Recruited top-tier web sites to join the L90 Sales Network • Demonstrated proficient knowledge of online advertising and the overall marketing industry • Consulted and managed high profile clients on advanced use of L90’s ad serving technology, including Warner Brothers, PBS, USA Networks, and Ask Jeeves • Consistently achieved personal and team sales goals |
EDUCATION
| University: | California State University System - Northridge |
| Time period: | 1998 |
| Degree: | Business Administration, Marketing, BSc |
INFORMATION
| Memberships: | President of the Order of Omega Honor Society
Member of the Golden Key National Honor Society |
| Awards: | Finalist for Most Outstanding Graduating Senior Award at University
Dean’s List: 4 semesters |
