Todd Derek
Working as Website Coordinator – Internet Marketing at Harry & David, and as ISP Marketing & Business Consultant at Derek Enterprises.
| Headline: | Entrepreneur |
| Website: | http://www.todddderek.com |
| Industries: | Computing, Information Technology, Internet |
| Skills: | Business, Design, Entrepreneurship, Graphic design, HTML / CSS, Javascript, Leadership, Management, Marketing, Negotiation, PHP, Software Engineering, SQL, Web design, Web Development |
| Next step: | Once I get a patent, I will have my product engineered and marketed or sold to a larger company. |
| Location: | Eagle Point, OR |
| Groups: | Startup Now! Oregon |
| Visas: | United States of America |
| Interested in: | Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding cofounders, Finding engineers, Finding team mates, Getting press, Meeting new people, Offering Expertise, Participating in a competition, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Receiving feedback, Starting a company |
| Tags: | albums, apple (mac) service, ashland, beautiful, black and white, brokers, consulting, create winning partnerships, creative, creative services, data recovery, destination wedding photography, eagle point, freelance graphic designer, funding., grants pass, grants pass, graphic design, hawaii, how to acquire an isp, internet service provider business growth, internet strategy, isp business plans, isp consultant, isp partnership agreements, mac os x & iphone help, marketing & advertising agency, medford, Networking, on-site support, online portfolio, oregon, partnership agreements, photographic packages, photojournalistic and traditional style, php/mysql website development, planning, repair, southern oregon, studios, successful isp direct marketing, troubleshooting, Web development |
| Schools: | Southern Oregon University |
WORK EXPERIENCE
| Employer: | Harry & David, Medford, OR |
| Position: | Website Coordinator – Internet Marketing |
| Time period: | October 2008 - Present |
| Description: | Worked closely with Manager, Internet Merchandising, to facilitate e-commerce merchandising and website maintenance activities. Responsibilities have included, website quality assurance, coordinating with several departments to facilitate site update requests, and creating Internet merchandising reports. Additional duties have included basic site maintenance in order to support the maximization of sales and optimization of customer satisfaction. All duties of this position have had an impact on what the customer sees on harryanddavid.com and wolfermans.com web sites.
Worked closely with Manager, Partners & Affiliates to facilitate channel growth of Partners & Affiliates. Responsibilities have included, providing daily performance reporting and product data feeds for affiliates. Worked closely with Sr. Manager, Internet Business Development to create and log competitors who are bidding on Harry & David Trademark and Natural Search terms. Provided reports to Legal with competitors bidding on (or optimizing their web site for) Harry & David TM terms. |
| Employer: | Derek Enterprises, Medford, OR |
| Position: | ISP Marketing & Business Consultant |
| Time period: | January 2008 - Present |
| Description: | Consulted with ISPs (Internet Service Providers). Helped them position their business to grow through Acquisitions, Partnership Programs and Direct Marketing campaigns. Interviewed and established a team of advisors that helped ISPs in different aspects including funding, legal, accounting, marketing, business strategies and more. Wrote a complete business and marketing plan, which helped ISPs approach commercial banks, private and angel investors, venture capitalists and other funding sources. Attended a banking tour to secure funding for ISPs. Sourced and put together an Authorized Representative program which setup the ISP to partner with computer and satellite resellers within a targeted geographic region. |
| Employer: | Derek Enterprises, Medford, OR |
| Position: | Consultant, Analyst |
| Time period: | November 2002 - Present |
| Description: | Computer, business and marketing consultant. Help new startup and existing business set goals and grow at a minimum rate of 20% annually. |
| Employer: | Todd Derek Photography, Medford, OR |
| Position: | Photographer, WebMaster |
| Time period: | November 2000 - Present |
| Description: | Designed, built & currently maintain an eCommerce based web site for photographers.
Consult, photograph & present digital images based on client needs including Weddings, Family Portraits, Sporting Events and Studio Products. www.toddderek.com |
| Employer: | VISP.net, Grants Pass, OR |
| Position: | Director of Marketing |
| Time period: | June 2005 - January 2008 |
| Description: | Visp.net, the original pioneer in Virtual Internet Service Provider technology. Visp.net provides wholesale and retail Internet service nation wide. Established and implemented a wholesale and retail ISP marketing strategy and as a direct result, grew the monthly average sales over the last 12-months from $100K to $150K a month. Designed and developed visp.net’s entire website, which now includes a promotional program; a lead generation web application and a complete sales pipeline management system. Managed a sales team that is meeting new customer sales goals based on incentives and strategies in the marketing plan. Optimized website through SEO and SEM efforts and implemented continual changes based on customer traffic patterns. Designed a complete migration assistant to assist ISP in a successful migration and reduce churn. Developed strategic business relationships with ISP business brokers for acquisitions, large Internet Service and TeleCo Providers for partnerships, and creative services companies for direct Marketing efforts achieving a 20% annual growth rate for our existing customer base. Tracked sales data to set baseline conversion rates. Analyzed data and modified offers and promotions, which improved conversion rates from 1.8% to 4.9%. |
| Employer: | Confideo, Inc. Grants Pass, OR |
| Position: | Marketing |
| Time period: | August 1999 - September 2002 |
| Description: | Partnered with top name brand and Fortune 100 Fastest growing company, Apple Computer, to develop and launch a full scale eCommerce web site which sold computers and other third party accessories. Coordinated with several departments including, Legal, Creative Services, Channel Sales & Distribution for the licensing of the web site to Apple Computer Resellers who sold in both wholesale and retail environments. Personally secured over $20 Million worth of Apple Resellers’ using the web site. www.confideo.net |
| Employer: | Macgraphics, Inc. Grants Pass, OR |
| Position: | Computer Sales, Service, Support & Design |
| Time period: | September 1993 - March 2000 |
| Description: | Started and managed a successful retail Apple Computer Dealership, growing the customer base to over 3,000, to 4 employees and an annual profit of over $70,000. Our focus was selling, supporting and servicing the Macintosh computer platform along with desktop publishing for a broad range of clients. www.toddderek.com/designportfolio/ |
| Employer: | Hi-Rez Studio, Grants Pass, OR |
| Position: | Art Director, Head Technical Support |
| Time period: | July 1990 - June 1993 |
| Description: | Started and built a successful service bureau with co-founding partners, which generated over $500,000 in contract revenue annually. Worked with clients providing technical support and designing catalogs, books, magazines. www.toddderek.com/designportfolio/ |
| Employer: | Connie’s Dolls & Co., Grants Pass, OR |
| Position: | Lead Graphic Designer |
| Time period: | May 1987 - July 1990 |
| Description: | Designed and developed successful business reply cards, catalogs, magazine ads, and other print materials to sell dolls and surrounding products in both a wholesale and retail channel distributions. Produced all artwork from a Macintosh computer using Adobe Photoshop, Adobe Illustrator and QuarkXPress. www.toddderek.com/designportfolio/ |
EDUCATION
| University: | Southern Oregon University |
| Time period: | 1987 |
| Degree: | Successfully completed one term of Marketing before being offered an advertising position at Connie’s Dolls & Co. |
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Harvey Mathews
High school history teacher turned legislative policy wonk turned business association lobbyist turned president of the state's software industry association.