Tina Hui

Innovative marketing executive with over 5 years in a career leading change, growth, innovation, sustainability and delivery of ROI for high-growth organizations, small businesses and major corporations. Extensive expertise in consumer focused strategic marketing execution with a resourceful consultative oriented approach to driving expansion, sales and growth. Repeated success in driving record setting sales through leading-edge technology marketing solutions and cutting unnecessary spend. Expert negotiator, resourceful strategist and business person able to forge solid relationships with strategic partners and build consensus across multiple organizational levels towards mutually beneficial goals. Passionate pioneer of new media and social network integration with a track record for consistently establishing and nurturing the value of supporting and growing of a solid presence in the vital spaces for brands represented while maintaining the importance of solid brand management. The San Francisco Bay Guardian, Infiniti Boutique, Terry Hines & Associates and Snapfish are all included in this company. Fluent in English, French, Cantonese and Japanese. B.S. in Business Marketing. Proficient in Word, Excel, Powerpoint, TeamTrack, Campaign & Web Reporting Tools, Commission Junction Account Manger, and Omniture. Open to travel. Core competencies include:
- Market Strategy, Planning & Positioning - Building Alliances & Partnerships
- Viral Social Media Strategy, Implementation & Evolvement - Key Account Relationship Management
- Business Development & Expansion - Advanced Technology & Web Integration
- Affiliate Program Analysis & Growth - Organizational Team Building & Leadership

Employer:	United Group Media
Position:	CEO & Co-Founder
Time period:	January 2009 - Present
Description:	Co-founding the marketing, interactive media and business development sister branch of United Group Media, a premium integrated marketing communication group agency focused on execution with measurable results to provide our clients with results driven sustainable growth.

Employer:	Hewlett-Packard, Snapfish Division
Position:	Affiliate & Media Marketing Manager
Time period:	January 2007 - Present
Description:	Built an impressive record of achievement by transforming an affiliate advertising program with flat year over year metrics to over 50% growth and consistently exceeding revenue targets through the management of all online and offline advertising channels for Snapfish Core – US and Canada; including the management of Snapfish’s multi-million dollar revenue generating affiliate program of over 5,000 online affiliate advertising publishers while directing a team of 6 affiliate network account managers and technical managers to organize, manage and drive program profitability, expansion and growth. Successfully assessing and monitoring market needs relative to industry trends and delivering savvy marketing solutions via strong strategic alliances and campaign execution; development of viral social network presence and implementation of cross departmental team to engage and expand in space; building alliances with advertising partners to negotiate the securing of cost effective high performance yielding direct marketing media placements; directing the improvement & execution of product offerings and competitive promotions in cross departmental synergies to deliver solutions that continually improve and advance Snapfish’s position in the market as the only global industry leader in online to retail photo. A dedicated brand evangelist. - Placed Snapfish on social networks in 2008, leading the creation of a cross departmental team to continue support and growth of Snapfish’s conversation in the space, having attracted 3,490 fans on Facebook Snapfish Fan Page; 290 friends on Facebook; 1,670 followers on Twitter, and 1,840 customers on Get Satisfaction as of June 2009. - Boosted sales revenue of affiliate program channel by 40% in only one month, while increasing negative sales from -30% to 20%. - Increased online and offline media buy channel sales and revenue by 113%, while cutting excessive costs by $3 million for FY08. o Over 800% and 500% FY07 to FY08 growth of important CPM offline accounts.

Employer:	Asian American Theater Company / San Francisco
Position:	Board Member / Community Outreach, PR and Marketing
Time period:	January 2006 - Present
Description:	Successfully fundraising and maintaining the Asian American Theater Company’s presence in the theater community as a platform to present original works of theater about Americans of Asian and Pacific Islander descent since 1973.

Employer:	Freelance
Position:	Freelance Project Management and Creative Consultant
Time period:	January 2006 - Present
Description:	Pebble Theory Recruited to expand Pebble Theory’s presence on the web and locally as an alternative rock band of choice. The Neighbors House Sales, BD and marketing for an emerging San Francisco design house. George Vanous Providing business development and capital fund sourcing connections to an innovative tech minded entrepreneur. 42nd Annual International Children’s Games 2008 Recruited to strategized and manage revolving team of 4-6 volunteers as Hospitality Volunteer Committee Chair for the 2008 International Children’s Games – events hosted included attendance by Gavin Newsom, the Mayor of San Francisco, various consulates and representatives from 21 countries. Mandy and Pandy Develop a media plan strategy and market scope that Mandy and Pandy is molding its marketing efforts on in house and continuing to provide market strategy and execution services. Additionally acting as a deal maker, business developer and PR while aiding in the sourcing of angel and venture capital investors for expansion efforts. University of San Francisco Exceeded expectations in designing journal covers for “The Silicon Valley Entrepeneurship Review” and was responsible for publishing the journal in its entirety. Ronald McDonald House of San Francisco Lead a group of 6 organizational business consultants to create a House Visitor’s guide to visiting families of the San Francisco area. Also solely provided volunteer sign-up sheet templates. First Graduate (formerly Bay Area Youth Fund for Education) / Coldstone Creamery San Francisco Singlehandedly hosting BayFund’s 2006’s Annual Cap and Gown Gala silent auction which brought over $20,000 to the organization.

Employer:	Infiniti Boutique / Los Gatos, CA
Position:	Co-Founder and Silent Partner
Time period:	January 2003 - Present
Description:	Responsible for all levels of starting/owning a retail business from set up of location and store concept and purchasing inventory and managing employees. Top sales performer that enabled business to mature in 2 years, leaving the operations of the business to 2 partners to own and manage profitably. Event coordination of the boutique’s annual events has resulted in high turn outs and the boutique gaining acclaim for being a truly unique source of avant-garde fashion in the Bay Area. Developing web presence and marketing promotions to tie with solid Yelp presence.

Employer:	Terry Hines & Associates / San Francisco, San Jose, Fremont, Sacramento
Position:	Publicity and Promotions / Warner Bros, Warner Independent, Fox Atomic
Time period:	January 2006 - December 2007
Description:	Responsible for the successfully executed word of mouth, publicity and promotion efforts of Warner Bros, Warner Independent and Fox Atomic box office studio releases. Building out concept, preparing, promoting and executing on targeted celebrity appearance screenings that created exceptional buzz in the local news and audience in providing a high caliber of targeted high engagement motion picture release event. Testing and executing promotions out to the new 43Kix mobile free screening technology developed by Terry Hines. Encouraging and executing on the PR agency’s viral outreach on the web via YouTube, Facebook and MySpace, leaving a legacy of continued efforts on social media.

Employer:	Gordon & Rees, LLP
Position:	Marketing Intern
Time period:	January 2006 - December 2006
Description:	Assisting in brainstorming and implementing fresh ways in which to present the firm’s attorneys. Designing, producing and publishing three BaLif publication advertisements for the #1 commercial litigation firm in California.

Employer:	The San Francisco Bay Guardian
Position:	Senior Marketing Intern
Time period:	January 2005 - December 2006
Description:	Track record of success in managing the SFBG’s promotional marketing efforts. Of particular note: organization and execution of regular promotional happy hours (inciting the inclusion of event photos in ads to personalize the experience) and putting the SFBG on MySpace.

Employer:	Olympic National Medical Equipment Repair Center
Position:	Customer Service Representative
Time period:	January 1999 - December 2000
Description:	Communicated with doctors to expedite repairs to their medical equipment. Singlehandedly improved productivity efficiently by 40%.

Employer:	Premier Designs
Position:	Co-Founder, Sales Executive and Public Relations
Time period:	January 1998 - December 2000
Description:	Teamed up with four classmates to create a full service web design company. Swiftly becoming the leading sales executive pitching and developing client relations with small businesses. Provided team with PR and sales strategies that gained new business.

University:	University of San Francisco
Degree:	Business Administration, BSc