Terra Terwilliger
Experienced marketer and general manager—a strategic thinker who also knows how to get results.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Skills: | Business, Management, Marketing, Sales |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | management, marketing strategy, project implementation, strategic planning |
| Schools: | Stanford University, University of California System - Berkeley |
WORK EXPERIENCE
| Employer: | Start-up companies |
| Position: | Marketing Executive/Consultant |
| Time period: | July 2007 - Present |
| Description: | Assist start-up companies with marketing and management issues on full- or part-time basis, including marketing strategy, project implementation, and strategic planning. |
| Employer: | Microsoft Corporation |
| Position: | Director, International Field Management; Director, WW Product Marketing ; Director, WW Business Management |
| Time period: | October 2005 - June 2007 |
| Description: | Managed product marketing and field operations for Microsoft Office Live, an online service targeting small businesses. Responsibilities included worldwide demand generation, managing a multi-million dollar marketing budget, and managing field teams in five subsidiaries. Accomplishments included:
• Added >300,000 customers in first nine months through innovative marketing mix, including on-line and off-line advertising, PR, and leveraging Microsoft internal marketing vehicles • Improved cost per customer acquired by over 40% in first five months • Recruited six team members and building high-performing multi-national field team • Directed R&D on localization of product features and functionality • Built relationships with senior executives, field leadership and other corporate teams |
| Employer: | |
| Position: | General Manager, Jobs |
| Time period: | April 2005 - September 2005 |
| Description: | Managed jobs product, including product guidance, marketing activities, and direct sales. |
| Employer: | AT&T Wireless Services |
| Position: | Director, Equipment Sales; Director, Distribution Strategy |
| Time period: | October 2003 - April 2005 |
| Description: | Managed marketing and sales for >$1 billion in device sales, including advertising, vendor co-marketing, offer launches, new device introductions, accessories sales, field communications, rebates and returns. Contributions included:
- Managed >$150 million accessories business. Grew profit by over 30% in six months by reducing number of skus, rationalizing pricing, creating new offers, redesigning merchandising, improving inventory management, and setting aggressive targets for channels. - Retooled process for taking offers to market, reducing time required from two to four weeks to four days - Negotiated over $40 million in vendor marketing funds with nine partners - Managed $250 million in annual rebates; saved ~$2 million off of $10 million annual operating budget; reduced call-to-order ratio from 30% to industry-leading 20% in six months - Won two quarterly achievement awards and one annual award during first year |
| Employer: | McKinsey & Company |
| Position: | Engagement Manager; Associate |
| Time period: | March 2000 - August 2003 |
| Description: | Lead joint client/McKinsey teams to structure problems, analyze strategic issues, build support for solutions with key stakeholders and implement resulting strategy. Engagement experience includes:
Selected projects - Developed enterprise software sales knowledge management program for Fortune 500 company - Evaluated storage strategy and recommended acquisition for major hardware manufacturer - Developed strategy for global software company to achieve revenue growth in small/medium business segments. Designed channel structure, created and launched implementation plan - Developed new small business product and channel plan for global software company - Led five-month study on contribution of IT to US labor productivity; co-authored McKinsey Quarterly article on results |
| Employer: | Socialnet.com |
| Position: | Product Manager; Consultant |
| Time period: | May 1997 - October 1999 |
| Description: | Consulted part-time during MBA; managed dating and professional products after graduation. Responsible for product definition, partner identification, and consumer testing and research |
| Employer: | Infinity Financial Technology, Inc. |
| Position: | Manager, Business Process and Analysis |
| Time period: | January 1991 - December 1996 |
| Description: | Managed seven-person team as company grew from $1 to $34 million in revenues |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 1997 - 1999 |
| Degree: | MBA |
| University: | Stanford University |
| Time period: | 1988 - 1990 |
| Degree: | History, BA |
INFORMATION
| Hobbies: | Interests include writing, kayaking, yoga and singing |
| Memberships: | Board Member at FotoChatter, a 400,000+ member mobile social networking service |
Terra is Following (5)
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Pandora's Trunk
An accessible interface between the public audience and the local sustainable art and design community
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TheFreelanceNation.com
TheFreelanceNation.com is a network of 119 local freelance websites dedicated to helping freelancers effectively market themselves on the Internet using proven SEO and SEM techniques. http://www.TheFreelanceNation.com
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Terra's Contacts (6)
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Michael Dawson
Ethics, Politics, & Economics graduate from Yale, currently pursuing MBA at Stanford. CEO and Co-Founder of Quire, Inc.
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Reid Hoffman
www.linkedin.com/in/reidhoffman
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Doug Mandell
Attorney and entrepreneur. Founder of boutique law firm with expertise in advising startups. Former general counsel of three startups and was most recently General Counsel of LinkedIn Corporation.