Steven Ham
Masters in Marketing from Sciences Po Paris, BS in Economics & BA in International Relations from University of Southern California, Head of Online Marketing at Kaplan International since 2007, European Account Manager at EsearchVision for 8 months.
| Headline: | Investor |
| Skills: | Business, English, French, Italian, Languages, Leadership, Management, Marketing, Spanish |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Advising startups, Investing in projects, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Supporting my investments |
| Schools: | Georgetown University, New York University, University of Southern California |
WORK EXPERIENCE
| Employer: | Kaplan International |
| Position: | Head of Online Marketing |
| Time period: | January 2007 - Present |
| Description: | Creation of an international online marketing department (14 staff) and new sales channel (B2C) for Kaplan internationally
Meet targets 2 years in a row. 50% growth last year. On course for 85% growth this year. Reporting to European Managing Director. Coordination of prices and promotions with B2B business managers. |
| Employer: | Galea Group |
| Position: | Marketing Communication Manager |
| Time period: | January 2004 - December 2006 |
| Description: | Responsible for management of all communications activities and of 1 designer & 2 marketing assistants
Budget forecasting & management Selection of Ad agency for print, billboards, & radio Management of the production and distribution of marketing materials, including advertising creative, e-newsletters, flyers, brochures etc. Management of internal designer, printers and external agencies as necessary to deliver collateral and campaigns on time and against budget Sourcing and negotiated advertising opportunities across appropriate media - on and off line Design and project management of events and fairs Ensure consistency of brand on all internal and external communications Conduct market research, competitive intelligence gathering, & customer surveys |
| Employer: | French Consulate of Los Angeles |
| Position: | Press & communication intern |
| Time period: | January 1999 - December 2000 |
| Description: | Drafting and diffusion of the press releases + Press Review
Provided economic and social information to French citizens/companies interested in the region |
| Employer: | EsearchVision |
| Position: | European Account Manager |
| Time period: | December 2007 |
| Description: | Responsible for defining, implementing and monitoring PPC campaigns (£million+ under management)
Responsible for developing and nurturing the relationships with the clients Main accounts: Apple (EMEA), Match.com, PartyGaming.com, others: Euro Disney, and Homelidays. Campaigns were usually across Europe, and on Google, Yahoo and MSN. Achieved substantial improvement in ROI for our clients through optimisation and working with clients on site content/usability and landing pages. Also worked with Affiliate Networks with Apple. |
| Employer: | Volkswagen – GBH |
| Position: | Sales & Marketing Assistant |
| Time period: | December 2006 |
| Description: | Sales forecast & order recommendations for dealerships
Follow up & analysis of sales incentives put in place for the dealerships Direct marketing actions Event planning & execution Press relations & organisation of test drive and events Management of the Ad agency (print, billboards, TV, radio) |
| Employer: | Microsoft France |
| Position: | Marketing communication junior manager |
| Time period: | December 2003 |
| Description: | Responsible for the relationships with the different communication agencies including online advertising
Preparation of campaign briefs and coordination of campaigns from beginning to end for the launch of Office 2003, Windows Mobile and the Windows XP Media Center (8 figure € campaign) Validation with the legal service and the advertising partners of the actions undertaken |
| Employer: | US Department of Commerce-International Trade Administration |
| Position: | International Marketing intern |
| Time period: | December 2001 |
| Description: | Conducted market research to find markets and overseas partners for companies in Southern California
Gathered foreign trade leads for US companies Organization of events including conventions and seminars to promote Southern Californian exports |
| Employer: | Odells, Simms & Associates |
| Position: | International Marketing intern |
| Time period: | December 2000 |
| Description: | Lead generation, research, and presentation preparation for economic development agencies in the UK, Germany and China wishing to attract US direct investment. |
EDUCATION
| University: | New York University |
| Time period: | 2001 |
| Degree: | semester abroad whilst at USC |
| University: | University of Southern California |
| Time period: | 1997 - 2001 |
| Degree: | Economics, BSc |
| University: | University of Southern California |
| Time period: | 1997 - 2001 |
| Degree: | International Relations , BSc |
| University: | Georgetown University |
| Time period: | 2000 |
| Degree: | Comparative political and economic studies |
Steven's Contacts (2)
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Rade Glomazic
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
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Bryan Hwang
I live UNconventionally.