Steve Roach
Economics graduate from College of William and Mary. Currently working as a Monetization/Mobile Specialist at Google Strategic Partnerships.
| Headline: | Innocent Bystander |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Schools: | College of William and Mary |
WORK EXPERIENCE
| Employer: | Google Strategic Partnerships |
| Position: | Monetization/Mobile Specialist |
| Time period: | January 2009 - Present |
| Description: | Led publisher acquisition efforts for Google while helping to define and execute mobile display advertising and monetization strategies.
• Developed scalable product suite projected to generate $50M by EOY 2009 • Gathered and analyzed information on the mobile advertising marketplace to determine/prioritize product roadmap and feature requirements. • Networked and interfaced with Senior Business Development teams at premium name brand publishing houses throughout North America. • Collaborated with engineering, product management, support, marketing, strategy and sales teams to decrease • Facilitated new business development initiatives for major media conglomerates and niche media companies on the Android Platform • Created and sold mobile monetization products, ad serving platform and content syndication suite |
| Employer: | Google Publisher Solutions |
| Position: | AdSense Partnership Development |
| Time period: | July 2006 - December 2008 |
| Description: | Created new monetization strategies for web premium and mid market publishers to generate incremental revenue from web content.
• Thorough understanding of Online ad network and ad serving business landscape • Extensive knowledge of AdSense products, ad serving programs and content distribution channels and synergies therein • Chosen to lead mobile publisher outreach o Lead North American business development team o Launched mobile product in 12 countries o Developed sales strategy, marketing collateral and industry knowledge • Consistently met and exceeded activation and revenue goals set by management over last two years • Grew new business with support teams to $50M quarterly run rate • Facilitated publisher content distribution through Android, Google News and YouTube channels • Proficient understanding of ad serving platforms - Google Ad Manager and DoubleClick • Solid understanding of dynamic allocation in DoubleClick for Publishers • Trained and mentored three new employees - covering all aspects of product, sales, internal tools, industry knowledge |
| Employer: | Google Business Solutions - AdWords |
| Position: | Sr. Sales Rep |
| Time period: | March 2006 - July 2006 |
| Description: | Created scalable new business program for small to mid- market sized businesses to use the Google AdWords program.
• Lead new business acquisition • Grew and managed new business from $0 to $2M annual run rate over a 30 day period • Developed and managed team to implement sales strategy. Team included sales executives, account managers, CRM solutions, lead generation, sales process, legal, finance and support. |
| Employer: | Google Business Solutions |
| Position: | Sales Rep |
| Time period: | September 2005 - March 2006 |
| Description: | Led sales development and scaled division revenue from 50M annually to a 200M annual run rate working across the classified, real estate, local and automotive advertising verticals.
• Sold Search advertising into mid-market channel. Customer base comprised of Fortune 5000 companies with annual revenues of $50M • Thorough understanding of the AdWords and Analytics product suite • Skilled SPIN, Value Selling and consultative selling techniques |
| Employer: | Yahoo! Hotjobs |
| Position: | Sales Rep |
| Time period: | November 2004 - August 2005 |
| Description: | Responsible for communicating the value of online advertising to mid market businesses and growing sales revenue in markets throughout the US.
• Learned fundamental communication skills necessary to develop and cultivate relationships, understand implicit and explicit client needs and deliver relevant solutions. • Solid background in cold calling and developing relationships with clients over the phone. • Consistently met and exceeded sales quota goals set forth by Yahoo! • Experience working with management and directors on various strategic projects. |
| Employer: | Team SRR Painting |
| Position: | Founder and Owner/Operator |
| Time period: | January 2001 - December 2003 |
| Description: | Organized and managed house painting enterprise for three summers during college.
• Learned how to be a self starter, generate new business and manage a team • Created new business opportunities and negotiated employment contracts • Hired and trained three employees and learned how to evaluate/ manage talents to shorten project cycles • Drove profits from projects that rose 100% year over year |
EDUCATION
| University: | College of William and Mary |
| Time period: | 2004 |
| Degree: | Economics , BA |
INFORMATION
| Hobbies: | • Interests include traveling, skiing and the New York Yankees.
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| Memberships: | • Pi Kappa Alpha, Gamma Chapter Representative 2001-2004 |
Steve 's Startups (1)
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Admeld
Admeld's mission is to keep premium publishers on the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer.
Steve is Following (17)
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Quattro Wireless
Quattro Wireless is the fastest-growing mobile ad network. As the largest premium global network, we provide superior results for advertisers and publishers through our sophisticated Q Elevation targeting and optimization technology.
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Adchemy
Adchemy builds targeting solutions for advertisers active in the lead-generation and direct marketing spaces online, combining complex alogrithms with data available via the web to produce superior customer acquisition results for its clients