Sohini Appana
B.Sc from University of Calcutta in Physics (2001), MEng. in Financial Engineering from Cornell University (2006), Financial Modeling, Strategy and Market Research at Knowtate, in (2009), Finance Business Manager at Cisco Systems inc since 2007.
| Headline: | Startup Member |
| Work status: | Employed Full-Time |
| Industries: | Cleantech, Financial, Health, Internet, Nanotech |
| Skills: | Business, Design, Engineering, Entrepreneurship, Languages, Management, Marketing |
| Location: | Sunnyvale, CA |
| Visas: | United States, India |
| Interested in: | Consulting opportunities, Employment opportunities, Finding business partners, Getting press, Joining a startup, Meeting new people, Participating in a competition, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup |
| Tags: | finance, Photography, silicon valley, social enterprise |
| Schools: | Cornell University, University Of Calcutta |
FEATURED STARTUP
EnableRx
EnableRx
We provide the needy with access to extremely affordable remote diagnostic devices and connect them with medical care.
- Startup type: Social Enterprise
- Status: Active
- Stage: Prototyping
WORK EXPERIENCE
| Employer: | KNOWTATE, INC., San Jose, CA |
| Position: | Financial Modeling |
| Time period: | May 2009 - Present |
| Description: | Created financial model including projected 5-year financial statements, break-even analysis and VC funding need
Supported Founder/CTO and Engineering team in developing product strategy and marketing plan Conducted market research to forecast revenue |
| Employer: | CISCO SYSTEMS INC., San Jose, CA |
| Position: | Finance Business Manager |
| Time period: | September 2007 - Present |
| Description: | Leverage business knowledge and statistical analysis of historical data to provide valued input into the monthly bookings forecast, challenging marketing assumptions as appropriate
Analyze deal pipeline, shipment and backlog data to prepare quarterly revenue and margin forecast and discuss forecast with senior finance management Create and maintain long-range financial projection models Support analysis of product pricing and provide recommendations to business partners, balancing market share and profitability considerations Compare actual expenses with budget to identify trends and areas of concern Analyze non-standard deals from a margin and competitive standpoint and provide feedback Conduct ROI analyses of project and program proposals and represent finance viewpoint |
| Employer: | INTEL CORP., Santa Clara, CA |
| Position: | Senior Financial Analyst, |
| Time period: | June 2006 - September 2007 |
| Description: | World-wide lead analyst and single point of contact between marketing operations and finance analysts in the geographies ensuring consistency in methodology and communication
Forecast Intel’s partner marketing expense by modeling quarterly and annual utilization of joint marketing funds accrued by Intel’s largest customers Implemented and standardized use of ROI model to evaluate marketing campaigns and established media-specific reach benchmarks for optimal utilization of marketing dollars Functioned as liaison with external auditors to explain accounting process and ensure SOX compliance |
| Employer: | CHARTERED SEMICONDUCTOR MFG., SINGAPORE |
| Position: | Engineer |
| Time period: | June 2002 - February 2003 |
| Description: | Successfully completed project to develop in-house chip packaging technology including process integration, failure analysis and subcontractor qualification |
EDUCATION
| University: | Cornell University |
| Time period: | 2006 |
| Degree: | Financial Engineering, MEng |
| University: | University Of Calcutta |
| Time period: | 2001 |
| Degree: | Physics, BSc |
