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Simon Lichtenberg was educated in the Danish Tvind Colleges Universities and lived for several years in Africa as a teenager. Now, he is the general manager of Trayton Group.
Business, Chinese, Danish, Design, Engineering, English, Entrepreneurship, French, Languages, Leadership, Management, Retail, Software Engineering, Web Development
Location:
Hong Kong
Interested in:
Brainstorming, Finding business partners, Finding cofounders, Finding engineers, Finding team mates, Investing in projects, Meeting new people, Participating in a competition, Professional opportunities, Promoting my startups, Recruiting for my startup, Starting a company
Tags:
simon lichtenberg, trayton group
FULL BIO
Simon Lichtenberg was educated in the Danish Tvind Universities and spent many years in Africa as an adolescent. After accomplishing Chinese language and Sinology trainings at Fudan University, in Shanghai in 1988, Simon Lichtenberg went back to Denmark to finalize his learnings.
He launched himself in a business activity in the timber merchandising in Malaysia 19 years ago and got back to China to start his own group in 1993. Trayton Group was established in Shanghai in 1995 in the timber trade between Africa and Asia. Today, Trayton Group's main occupation is modeling and making of upholstery furniture internationally and selling and supplying of furniture and lifestyle goods in China. Simon Lichtenberg built the firm from scratch to what it is today: a professional organization with over 2,000 employees. One of the group's subsidiaries, Trayton Furniture, entered the "Shanghai Top 500 Industrials" in 2005. Trayton Group is also the master franchisee for China of the modern fashionable Danish lifestyle retail unit BoConcept owning 20 distribution boutiques throughout the nation. Sofapop, the firm's mass-market lifestyle commodities retail label was set up in Shanghai in 2008, and currently is operating distribution and e-commerce in China and globally. The firm introduced the Danish refined jewelry brand Georg Jensen in China in 2010.
Simon Lichtenberg can communicate in 7 languages and has lived in 8 territories. He is an entrepreneur with a deep understanding and an excellent aptitude to embrace to diverse societies and backgrounds. Simon Lichtenberg is a specialist on China and has a lot ofof hands-on experience after having lived 19 years in China and carried out continuous surveys on China, its progress and its business ecosystem.
Simon Lichtenberg earned the prestigious famous eminent "Magnolia Silver Awards" from the Shanghai Municipal Government in 2006 for his outstanding contribution to Shanghai's advancement. Simon is as well the founding president of the Fudan University International Students Alumni Association and member of the board of the Danish Chamber of Commerce in China.
WORK EXPERIENCE
Employer:
Trayton Group
Position:
General Manger
Time period:
January 1993 - November 2011
Description:
24 years ago, Simon Lichtenberg, arrived in China with the firm belief of building a business. After working in timber trading in Malaysia, he established his first company with his US $30 000 borrowed from a friend in 1993. Unfortunately, his first business efforts did not pay off initially. After trying to trade in many different products, he earned his first commission from sale of African timber to Chinese Plywood manufacturers. Lichtenberg, in his early twenties, was about to throw in the towel and planned to leave China for good when he joined hands with the Danish furniture firm BoConcept, to start selling its products in China. For Lichtenberg that was a starting point of his successful career as an entrepreneur.
INFORMATION
Memberships:
Simon Lichtenberg was awarded the prestigious "Magnolia Silver Awards" from the Shanghai Municipal Government in 2006 for his outstanding contribution to Shanghai's development. Simon is also the founding president of the Fudan University International Students Alumni Association and member of the board of the Danish Chamber of Commerce in China.
