Your browser does not have Javascript enabled, which is blocking some important YouNoodle features.
Please enable this in your browser to make full use of the website.

Sheena Murtagh

Advertising & Marketing graduate with MBA from Strathclyde University. Currently working as General Manager/Senior Vice President at Commercial Operations, ESR Technology FZCO Middle East.

Headline:	Entrepreneur
Industries:	Entertainment, Food and Drink, Lifestyle, Media, Retail
Skills:	Business, Copy Writing, Copyrights, Editing, Entrepreneurship, Event planning, Guerrilla marketing, Intellectual Property, Leadership, Management, Marketing, Negotiation, Public Relations, Public speaking, Recruitment, Retail, Viral marketing, Writing
Visas:	Europe, UK, UAE
Interested in:	Advising startups, Brainstorming, Employment opportunities, Finding business partners, Finding cofounders, Finding experts, Finding hot stories, Finding team mates, Getting press, Giving back, Growing my group, Helping friends, Helping members of my groups, Investing in projects, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Partnering with other groups, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup, Shadowing, Starting a company
Schools:	University of Strathclyde

WORK EXPERIENCE

Employer:	Commercial Operations, ESR Technology FZCO Middle East
Position:	General Manager/Senior Vice President
Time period:	August 2007 - Present
Description:	ESR Technology is the former Atomic Energy Agency which was formerly owned by the UK Government and was established over 40 years ago. I am responsible for the entire Middle East set-up of the company at Dubai Airport Free Zone Authority. My responsibilities include all recruitment and head hunting of our safety, risk and engineering specialists in the oil and gas, power generation and aviation divisions of the company; all Middle East marketing and Public Relations activity, reputation management; market intelligence, commercial contract negotiation, generation and implementation; budgetary controls; developing new and existing business.

Employer:	The Platinum Group FZ LLC
Position:	Managing Director
Time period:	August 2005 - July 2007
Description:	I wholly owned The Platinum Group which had three divisions: Marketing and Public Relations; Training and Conferences; Recruitment Head Hunting. The commercial training division offered bespoke public training programmes in oil, gas, energy, safety and risk, marketing, public relations and media training. These training programmes were marketed throughout the GCC and Egypt to a large and focused data base. The PR & Marketing division handled a variety of clients including Dubai Community Theatre and Arts Centre, Global Furniture Solutions and Metallica. The head hunting division was a natural fit with the rest of the company and we handled many UK based clients and identified and placed many professionals in the oil, gas and aviation professions. The company was sold in July 2007.

Employer:	IIR Holdings LLC Middle East
Position:	Group Director
Time period:	November 1994 - July 2005
Description:	I began a successful 10 year career with IIR Holdings as a Conference Director when the company employed eight people and had a t/o of less than a US$1 million. I produced high level strategic conferences in oil and gas, energy, finance, retail, steel, banking, marketing and health in addition to training programmes in each of these areas. During the following 10 years, the company grew to a t/o of US$44 million and a total production output of 420 events per annum. During this time, I was responsible for staff recruitment, customer service, all commercial contract negotiation, product development, company strategy, guru events, strategic development and growth. In my final two years with the company, I ran the conference and training division which employed over 100 people. I was responsible for increasing the t/o from US$33 million and a net profitability of 7% per annum in 2003 to US$44 million and a net profitability of 11% in my final year.

Employer:	Bain Communications Dubai
Position:	Account Director
Time period:	January 1994 - November 1994
Description:	I was responsible for winning PR accounts such as Samsung Middle East and ITT Sheraton Middle East and Africa totaling US$3million in fee income. I handled accounts such as Airbus, Emirates Airline, Samsung, ITT Sheraton and IIR Holdings. I generated many press releases, creative campaigns and wrote hundreds of press articles and features.

Employer:	Park PR Consultants Ltd UK
Position:	Managing Director
Time period:	January 1984 - December 1992
Description:	I wholly owned Park PR and presented for and won such blue chip business as Dryborough Breweries, Kelly Girl UK, Impact Holidays UK and Europe, and The Samaritans UK (pro bono). The company t/o was GBP1.5million in fee income. When I sold the company – I took a year out to complete my MBA.

Employer:	Struthers Advertising & Marketing Group UK
Position:	Group Board Director
Time period:	January 1975 - December 1984
Description:	I began with Struthers as Media Manager with billings of GBP600,000. We grew to become the most prestigious and highly respected advertising agency north of Watford at the time. By 1981, we were billing GBP16 million in advertising revenue with some of the most exciting and innovative campaigns imaginable including Glasgow’s Miles Better, the Royal Bank of Scotland, South of Scotland Electricity Board and Hall’s of Broxburn.

EDUCATION

University:	University of Strathclyde
Time period:	1993
Degree:	MBA

University:	University of Strathclyde
Time period:	1976 - 1978
Degree:	Dip CAM: Advertising & Marketing degree

INFORMATION

Memberships:

Additional Board Positions
1980-1990
The Publicity Club of Glasgow Scotland

1998 – 2002: Middle East Council For Shopping Centres (MECSC) Executive Board Member. I also produced their annual conference from 1997 until 2002.

Additional Memberships
1980 – 1995 Member of the National Union of Journalists Scotland
1982 – 1994 Member of the Institute of Public Relations UK

Sheena's Startups (1)

View all

Bijou Gems

Bijou Gems is a retail startup changing the region by offering a party plan concept which does not currently exist in the Middle East. Jewellery has been sourced in India, Turkey and Bali.

Sheena's Contacts (2)