Sandy Goldman
Involved in several startups
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.inkfor895.com |
| Industries: | Entertainment, Internet, Media, Real Estate, Retail, Sports |
| Skills: | Business, Management, Marketing, Retail, Sales |
| Location: | Boca Raton, FL |
| Interested in: | Advising startups, Brainstorming, Consulting opportunities, Finding business partners, Finding cofounders, Finding team mates, Giving back, Helping friends, Joining a startup, Meeting new people, Mentoring, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Recruiting for my startup |
| Schools: | University of Maryland System |
WORK EXPERIENCE
| Employer: | Proven Methods, LLC |
| Position: | Executive Director of Marketing |
| Time period: | January 2003 - Present |
| Description: | Manage creative activities including marketing and branding for 3 national live educational conferences held in up to 8 cities weekly: National Grants Conferences, The Donald Trump Institute and The Shemin Foreclosure Conference.
•Oversee outsourced call center, marketing operations and direct marketing payout tracking for direct mail, newspaper, DRTV-infomercials, radio and the Internet, with a total annual ad budget of $20 million+. •Create and produce all company marketing brochures and websites. •Oversee client DBA marketing analysis. •Saved significant expenses by streamlining call center and increasing ratio of Internet based customer acquisition vs. telemarketing. |
| Employer: | SG Marketing Consultants |
| Position: | Principal |
| Time period: | January 2000 - December 2003 |
| Description: | Consultant for hire, managing multiple projects, clients included:
•TRAVELHOST of Greater Miami Magazine, acting VP-Sales & Distribution for this travel publication, helped acquire over 75 advertisers and 122 hotels in 3 months. •HNS, acting VP- Investor Relations, re-wrote business plan for publicly traded nutritional supplement company with distribution in 25,000 retail stores. •SMARTVIDEO, acting EVP- Marketing for distributor of video streaming software. Created brand name and marketing strategy. |
| Employer: | Byebyenow.com |
| Position: | Vice President, Business Development |
| Time period: | January 2000 - December 2000 |
| Description: | Managed all Internet sales and strategic alliances, e-commerce merchandising, ad sales and video studio production for this privately held franchiser of 300 travel stores and Internet based marketer of vacation packages. First travel company to offer consumers multiple Internet contact options via live audio & text chat and video.
•Launched “VacationTV” a national test in 30 million cable homes, 2 hours nightly. •Created business plan for uShopTV, the world’s first cable home shopping channel exclusively for Internet retailers. |
| Employer: | Skymall.com |
| Position: | Vice-President, Business Development |
| Time period: | January 1999 - December 1999 |
| Description: | Increased revenues and created strategic alliances for Skymall.com., an e-commerce subsidiary of the world’s largest in-flight catalog, SkyMall.
•Helped increase percentage of Internet sales of total sales from 5% to 20% in six months, including increasing the conversion rate (look-to-buy) 300%. •Increased number of partnerships from 4 to 20. |
| Employer: | Pix.com |
| Position: | President |
| Time period: | January 1998 - December 1998 |
| Description: | Hired to help turn around Silicon Valley based Software Company into a full-fledged e-commerce retailer.
•Re-packaged, changed name and re-wrote the business plan •Positioned the Company as the leading personalized picture gift superstore. •Company sold to consumer based photography website. |
| Employer: | Wavephore, Inc. |
| Position: | Vice-President-General Manager, WaveTop |
| Time period: | January 1996 - December 1998 |
| Description: | Created a new consumer software division, which used PBS’s national television VBI signal for data broadcasting to PC’s enabled with TV video receivers. Responsibilities included all activities for sales and marketing, IR/PR, customer support, and website production. In addition, managed annual budget, operations and strategies.
•Launched consumer software product as a standalone and licensed it to Microsoft’s Windows 98 operating system. •Initiated PR and IR campaigns which doubled the Company’s stock price within 1 year. •Created a new Internet business model for aggregating content and ad sales. •Signed major branded Internet content providers as partners including Time Inc., Wall Street Journal, CBS SportsLine, barnesandnoble.com, N2K, ZDNet, USA Today, Warner Bros., etc. |
| Employer: | Shoppers Express, Inc |
| Position: | Executive Vice-President |
| Time period: | January 1993 - December 1996 |
| Description: | Managed all Internet marketing, advertising sales, and strategic alliances. The company was the first supermarket service on the Internet.
•Oversaw the development team that was the first to bring grocery shopping to the Web and AOL. •Established strategic alliances with major cable and telco service providers. •Managed the relationship with TimeWarner’s Full Service Network (FSN) Interactive TV test in Orlando, FL for an ITV 3-D based grocery shopping interface. |
| Employer: | Turner Broadcasting System, Inc. |
| Position: | Vice-President-General Manager |
| Time period: | January 1991 - December 1993 |
| Description: | Created and managed “Checkout Channel” a service, which provided customized television programming based on CNN, live via satellite, at grocery checkouts. Developed the business and marketing plans, directed day-to-day operations, sold initial ad sales and directed retail sales.
•Helped sell initial ads to Ad Agencies and their clients in presentations nationwide. •Sold program into 30 grocery chains, including 3 of the top 5 within the first 6 months. •Successfully installed 1,000 stores in 25 markets in 1 year and the consumer marketing launch. •Created the business plan for CNN Airport Network, seen in over 25 airports nationwide. |
| Employer: | Actmedia, Inc |
| Position: | Vice-President-Business Development |
| Time period: | January 1985 - December 1991 |
| Description: | Managed new product development. The company was the largest provider and pioneer of in-store advertising and promotional programs for Consumer Packaged Goods companies. The company grew from $30 to $150 million and subsequently purchased by News Corp.
•Created concept and successfully pilot tested Checkout Channel. •Negotiated the agreement with CNN to supply programming for Checkout Channel. •Previous positions: Director of New Products, Director of Operations and Retail Brand Manager. |
EDUCATION
| University: | University of Maryland System |
| Degree: | Accounting, BSc |
Sandy 's Startups (1)
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LiveTVMix
LiveTVmix allows viewers to watch multiple high quality streaming videos simultaneously on one web page with both Internet Explorer and Firefox browsers.
Sandy is Following (7)
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Zambino
Zambino is the first video advertising network geared toward connecting advertisers directly with content producers.
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Startuply
Startuply combines talent hunting and marketing into one by show case your company's profile along side your jobs to promote your company in front of talented candidates as well as prospects.
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coveman.com: online resume builder
Coveman empowers its users to create, store and manage their resumes online with utmost ease and convenience.
Sandy 's Contacts (5)
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Adam Richman
I am a 17 year old entrepreneur who will be attending the University of Arizona in the Fall. I am the founder of Zambino-- the first video advertising network geared toward connecting advertisers directly with content producers
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Rade Glomazic
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
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Rajesh Patil
An inspiring technical leader and IT manager with extensive experience in software development, quality assurance and high-tech operations with more than 9 years of experience building state of art IT solutions facilitating corporate growth.