Sandra Melo
Certificate in Web Design Technologies from University of London (2009), BA in Film Production from School of Cinema, Chile (1998), Online Marketing Executive at Quick Lingo - London, Highly proficient in Microsoft Office.
| Headline: | Service Provider |
| Skills: | Business, English, Event planning, Languages, Management, Public Relations, Spanish, Writing |
| Interested in: | Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups |
| Schools: | London Business School, Pontificia Universidad Catolica De Chile, University of London |
WORK EXPERIENCE
| Employer: | Phorm - London, UK |
| Position: | Channel Analyst |
| Time period: | January 2007 - December 2009 |
| Description: | Building English and Spanish behavioural advertising channels.
Researching online industries to determine areas of channel expansion. Defining online behaviour to deliver targeted advertising. Statistical analysis of website traffic. |
| Employer: | Radio Cooperativa - UK |
| Position: | Freelance Reporter |
| Time period: | January 2005 - December 2007 |
| Description: | Reporting and interviewing for this Chilean radio station.
Producing, writing and editing news releases. |
| Employer: | El Mercurio - UK |
| Position: | Freelance Journalist |
| Time period: | January 2003 - December 2004 |
| Description: | Sourcing, interviewing and writing for this Chilean newspaper.
Researching and producing feature content. |
| Employer: | Leinster Inn Hostel - London, UK |
| Position: | Receptionist |
| Time period: | January 2001 - December 2002 |
| Description: | Dealing with reservations and cancellations by phone, e-mail or in person.
Checking guests in, allocating rooms and handing out keys. Checking guests out, preparing bills and taking payment |
| Employer: | Channel 13 - Chile |
| Position: | Production Assistant |
| Time period: | January 1999 - December 2000 |
| Description: | Setting agendas for interviews and filming sessions for the TV program “Documentaries of the Century”.
Suggesting topics and people to be interviewed. Searching and collecting information and audio-visual material for the making of documentaries. Editing images and content. |
| Employer: | Feedback - Chile |
| Position: | Press Assistant |
| Time period: | January 1998 - December 1999 |
| Description: | Reviewing media coverage of entities and personalities.
Coordinating polls and focus groups to evaluate Feedback clients’ public image. Suggesting strategies to improve their public image. |
| Employer: | Quick Lingo - London, UK |
| Position: | Online Marketing Executive |
| Time period: | July 2009 |
| Description: | Implementing an organic SEO strategy to increase web traffic.
On-site optimization. Keywords analysis and selection. Review and update of website content to fulfill marketing goals. Developing a Social Media Marketing plan. Running an adwords campaign. |
EDUCATION
| University: | University of London |
| Time period: | 2009 |
| Degree: | Web Design Technologies |
| University: | London Business School |
| Time period: | 2005 - 2006 |
| Degree: | Advertising, MA |
| University: | Pontificia Universidad Catolica De Chile |
| Time period: | 1991 - 1996 |
| Degree: | Journalism and Mass Communication, BA |
INFORMATION
| Sports: | Jogging, hiking, football, and cycling |
| Hobbies: | Literature, cinema, photography and writing |
| Memberships: | Chartered Institute of Journalists of Chile.
Media Professionals Worldwide. Advertising Online Professionals. |
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Quick Lingo
Quick Lingo provides professional translation services ranging from websites to industry specific document translation.
