Ryan Parr
Marketing professional with 8+ years of experience in Internet technology that is highly skilled in applying technical tools and e-marketing techniques to support company marketing campaigns.
| Headline: | Entrepreneur |
| Website: | http://www.fantazzle.com |
| Skills: | Business, Management, Marketing |
| Location: | Arlington, VA |
| Groups: | JMU Center for Entrepreneurship |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Tags: | fantasy baseball, fantasy baseball games, fantasy basketball, fantasy football, fantasy football games, fantasy games, fantasy golf, fantasy racing, fantasy sports, fantasy sports games, skill games |
| Schools: | James Madison University |
WORK EXPERIENCE
| Employer: | Large Online Gaming Stie |
| Position: | Customer Relationship Marketing |
| Time period: | January 2005 - Present |
| Description: | Working for the largest and best online poker company in the world, performing conversion and retention duties, including:
Retention Marketing • Created a full retention program based on data analysis and survey results to implement site-wide • Providing input on all applicable promotions that are developed for the company • Helped create a VIP program Conversion Marketing • Created and managed the German program that increased conversion by 100% • Coordinated work with upper management and the localization team on results and tweaks to maximize results Search Engine Optimization (SEO) • Managed search engine optimization that increased Google visits by 71% and resulted in over forty thousand additional visits • One man team in modifying a tournament for better results and managed all aspects in the tournament’s second year for a near 100% increase in participation • Helped create and manage a large online poker tournament in its inception year |
| Employer: | Large Online Gaming Stie |
| Position: | Internet Marketing |
| Time period: | January 2005 - December 2005 |
| Description: | I worked for the largest sportsbook in Costa Rica at the time, performing various internet marketing duties, including:
Internet Marketing • Search engine optimization responsibilities for positioning in Google and Yahoo • Pay per click search engine responsibilities from creation to implementation • Created the layout and navigation for the BetOnSports Poker site • Researched advertising avenues for BetOnSports Poker and negotiated prices with various poker affiliates |
| Employer: | American Management Systems (AMS, now CGI-AMS) - Fairfax, VA |
| Position: | Marketing Consultant |
| Time period: | January 1999 - December 2004 |
| Description: | For this global business and information technology consulting firm, I performed a series of increasingly strategic roles requiring the deployment of technical applications to support lead-generation and communications programs, including:
E-mail Marketing Campaigns • Planned, executed, and tracked HTML e-mail campaigns and newsletters • Created testing scenarios to derive the highest open, click-through, and response rates • Managed the creation and maintenance of our e-mail lists Prospect Data Management • Managed the creation of a database to track the life cycle of a prospect through integrated marketing techniques • Created customized e-mail campaigns based on prospect lifecycle data Web Site Management • Launched and managed two related intranet sites: an enterprise repository of marketing collateral and a comprehensive corporate branding site. Responsible for content and site architecture, content creation, requirement for functional enhancements, and managing technical resources • Key member of a five-person team producing and managing the AMS corporate Web site (www.ams.com) • Analyzed competitor offerings and messaging to support Web site redesign Search Engine Optimization • Optimize ams.com rankings through the use of keywords, meta, and html fields. Responsible for constant definition and refinement of keywords. • Created Web visitor tracking reports, using WebTrends, to identify search engine and website improvement. Call Center Management • Trained and managed seven inbound telemarketing analysts to respond accurately to company inquiries via e-mails and telephone calls from customers, prospects, investors, and other stakeholders • Created route management and automation process to reduce "unwanted” calls by over 50% Performance Metrics • Developed and reported key performance indicators for a 50-person marketing team, tracking group results to company strategic objectives |
EDUCATION
| University: | James Madison University |
| Time period: | 1994 - 1999 |
| Degree: | Marketing Information Systems, Marketing and Economics |
INFORMATION
| Memberships: | • eMarketing Assocation – Advanced eMail Marketing Course (95% on final exam) and Advanced Search Engine Optimization Course (100% on final exam)
• Former member of American Marketing Association (AMA) • Former member of Information Technology Service Marketing Association (ITSMA) • Member Fantasy Sports Trade Association (FSTA) • Internal training courses on: Effective Communications, Negotiations, Business Writing, Departmental Business Dynamics • Select member of the AMS Emerging Leaders Program. Completed 11/2003. |
Ryan's Startups (1)
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Fantazzle Fantasy Sports
Fantazzle Fantasy Sports offers fantasy games played daily or weekly for cash prizes. Fantasy games offered include fantasy football, fantasy baseball, fantasy golf, fantasy racing, and fantasy basketball.
Ryan is Following (4)
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Baseball Beauties, Inc.
Baseball Beauties is a first (Group Based) social networking site for baseball. All baseball fans can join create profiles and groups, meet other fans, keep track of scores and MUCH MORE! Our goal is to create a connecting point for baseball fans.
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Playing11.com
Playing11.com is a fantasy cricket gaming site where you can share your passion for cricket. You can own a cricket franchise and become the team's coach, owner and president.