Romain Bertrand
| Headline: | Entrepreneur |
| Skills: | English, French, Languages, Spanish |
| Groups: | Imperial Entrepreneurs |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
WORK EXPERIENCE
| Employer: | T-Mobile International |
| Position: | Senior Marketing Manager, Mobile broadband |
| Time period: | April 2008 - Present |
| Description: | • Responsible for developing propositions and partnerships with OEMs (Samsung, LG, Sony) and other strategic partners (Intel, Microsoft) to promote and drive usage of mobile 3G broadband across all EU markets |
| Employer: | Homeport – Kingfisher Group |
| Position: | Business Development & Marketing Manager |
| Time period: | April 2000 - Present |
| Description: | Defined and implemented full B2B & B2C marketing plan for both UK & French
markets (including co-op marketing, web, PR, trade & consumer events, trade lobbying activity) • Initiated and managed multi channel and strategic partnerships with Sainsbury’s, Transport for London and Royal Mail, and key contracts with international licensees • Collaborated with product team & identified key consumer insights for product roadmaps |
| Employer: | Skype |
| Position: | Head of Product Marketing Communications (from August 2007); Product Marketing Manager - Hardware & Mobile (May 06 – July 07); Partner Marketing Manager (July 05 – April 06) |
| Time period: | July 2005 - January 2008 |
| Description: | • Drove global consumer acquisition and retention through effective product propositions, consumer communication campaigns & product launches
• Led a team of 5 Product Marketing Managers across complete Skype product portfolio • Launched Skype for Mobile with network and handset partners 3, Nokia • Defined quarterly marketing plans with key activities, budgets and targets • Managed integrated product communications campaigns across all channels - online (web, direct marketing, Search, Affiliate) & PR • Worked closely with product teams to build roadmaps, ensure product readiness and provide insight (with Market Research team) for new product development • Successfully launched several new hardware and mobile categories - Skype cordless & WiFi phones through effective co-marketing campaigns with key accessory, telephony & mobile partners (e.g. Philips, Panasonic, Nokia, Sony, Netgear) • Maximised Skype brand awareness, revenue and unique users by developing effective co-marketing programs with partners (e.g. Bebo, Logitech) |
| Employer: | Amazon |
| Position: | Product Manager (contract) – Consumer Electronics |
| Time period: | March 2005 - June 2005 |
| Description: | • Launched new Consumer Electronics category on Amazon.fr
• Established and delivered launch marketing plan (including driving launch product mix and propositions, on-site marketing, PR, launch event, email campaign, affiliates & sponsored links programs) |
| Employer: | Homeport |
| Position: | Co-founder |
| Time period: | March 1999 - April 2000 |
| Description: | • Initial set up of company: Developed full business plan with start-up team; closed 1st round of venture capital funding; set-up London office and pilot; recruited London and French teams |
| Employer: | L'oreal |
| Position: | Brand Manager, Selective Brands (Real Distribution) |
| Time period: | July 1997 - March 1999 |
| Description: | • Managed a team of brand and sales managers for L’Oreal (& portfolio of 12 selective perfumes and cosmetics brands: Guerlain, Gucci, Rochas, Pupa, etc.)
• Developed all Annual Marketing Plans together with Brand managers & brand partners • Increased turnover by 50% in 12 months to reach $2 million. Network of over 120 doors |
| Employer: | AGS International |
| Position: | Sales & Marketing Manager |
| Time period: | October 1996 - July 1997 |
| Description: | • Responsible for setting up international removals company representation office in Ukraine (under country manager), development of sales and promotional activity: event management, sponsorship marketing |
INFORMATION
| Hobbies: | Tennis, skiing, water-skiing, swimming, football |
