Rohini Batra
Marketing Professional for past 7 years and now working towards starting a social venture. MBA from University of Illinois Urbana Champaign.
| Headline: | Startup Member |
| Work status: | Living The Dream |
| Skills: | Business |
| Groups: | BASES |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Recruiting for my startup |
| Schools: | University of Illinois System - Urbana-Champaign |
FULL BIO
Marketing Professional for past 7 years and now working towards starting a social venture.
MBA from University of Illinois Urbana Champaign
WORK EXPERIENCE
| Employer: | Solix Technologies |
| Position: | Marketing Manager |
| Time period: | January 2005 - January 2006 |
| Description: | Product Marketing Manager (Jan 2005 – Jan 2006)
Envisioned, developed and executed marketing campaigns and materials that support lead generation, market penetration and market awareness. Created, delivered and maintained the go to market strategy using all available assets like the website, webinars, white papers, event/trade shows, press releases and corporate presentations. Influenced and directed the development of the next generation of products within Solix. Worked closely with all product groups to execute innovative, integrated product strategy and pricing. Developed effective tools and materials for sales to help close deals. Managed the inside sales team. |
| Employer: | HTC corporation |
| Position: | Product Manager |
| Time period: | September 2004 - January 2005 |
| Description: | Product Manager (Sep 2004-Jan 2005)
Gathered and translated requirements into product features. Recommended solutions for Cash Optimization Services. Defined product strategy and pricing. Directed the product team to position and develop product offerings. Identify customer segments and market the CashMAX Optimization Services to potential customers. Responsible to evaluate and develop partner relationships in the bay area. Oversaw and manage the project team for the implementation of the CashMAX optimization services. Validate the service requirements of the Cash optimization service offering with the customers |
| Employer: | Schlumberger |
| Position: | Marketing |
| Time period: | August 1999 - August 2003 |
| Description: | Schlumberger Houston, TX
Product Development Manager: Vendor Management (Dec 2002- Aug 2003) • Developed a product offering that helps attain cost efficiencies in network services by providing vendor management. • Marketed the product proposition to leading research firms (Giga and Gartner). •Worked with the sales to evaluate customer needs and identify prospects for projects. • Identified and evaluated potential partners and software tool providers for deployment of the service. • Led teams to help define and validate requirements of the service line. •Proposed to senior management an infrastructure solution for the service lines and identified resources for deployment. Schlumberger Houston, TX Network Marketing Analyst: Secure Connectivity Services (Sep 2001-Dec 2002) • Organized workshops to help define a competitive Service Level Agreement (SLA) for the Private Network offering. • Oversaw the incorporation of the customer SLA requirements in the system and reports. • Designed SLA risk analysis model to help study the network performance and evaluate credit risk due to violations. • Responsible for market research, competitive analysis, pricing analysis, positioning and strategizing Secure Private Network (SPN) offerings in the IP VPN market. Represented `Schlumberger’ in the analyst review meetings. • Developed marketing materials and trained the sales team on SPN services. • Created an internal hub site and maintained a library of documents for the product on the hub. Schlumberger San Jose, CA Field Marketing Specialist: Smart Card and Terminal (Aug 1999 – Sep 2001) • Developed business case model for SLB (Schlumberger) as a provider of - Location Based Services on wireless devices. `Travel Star’ a pilot project for obtaining itinerary and other travel related alerts on cellphones was successfully conducted. - SMS (Short Messaging Service) or unified messaging services to enterprises through SLB’s existing IP network. • Developed market research, competitive analysis, and collateral for brochures and sales training materials on SIM (Subscriber Identity Module) cards and solutions. Trained sales team on new product offerings. • Supported sales on a bid for a $1mil card order to ensure competitive response. Managed chip allocation against cards. • Directed Market Communications on various marketing events like Trade shows. |
| Employer: | Escorts Finance Limited |
| Position: | Assistant Project Manager |
| Time period: | August 1995 - August 1997 |
| Description: | Managed a team of eight for successful implementation of the Cash card/E-wallet program in India.
Created innovative loyalty scheme to increase awareness. Generated leads for the pilot project. |
EDUCATION
| University: | University of Illinois System - Urbana-Champaign |
| Time period: | 1999 |
| Degree: | Marketing, MBA |
Rohini's Startups (1)
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Rohini's Contacts (2)
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Srihari Yamanoor
I am a Stanford alumnus with graduate degrees in mechanical engineering. I have experience in commercial and social entrepreneurship. Was part of a winning team in the Social E once, and made it to the finals in 2007 with "Equip". Always lookin...
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Adam Marchick
Adam (MBA1) studied CS at Stanford then built software applications for Siebel Systems. He then spent three years at Menlo Ventures, sourcing investments. In parallel, Adam created the Glow Foundation. Most recently, Adam served as the Interim...