Richard Wood
Marketing professional specializing in new product development and launch. Second year EMBA Student.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Industries: | Biotech, Cleantech, Computing, Information Technology, Mobile, Nanotech |
| Skills: | Business, Leadership, Management, Marketing |
| Location: | Lake Forest, CA |
| Groups: | 2009 Business Plan Competition at The Paul Merage School of Business (Closed), 2010 Business Plan Competition at The Paul Merage School of Business |
| Interested in: | Brainstorming, Creating a group, Finding business partners, Finding cofounders, Finding engineers, Finding team mates, Joining a startup, Meeting new people, Participating in a competition, Partnering with other groups, Professional opportunities, Promoting my startups, Starting a company |
| Schools: | Clarkson University, University of California System - Irvine |
WORK EXPERIENCE
| Employer: | SMC Corporation of America - Tustin, CA |
| Position: | New Product Marketing Manager |
| Time period: | December 1999 - Present |
| Description: | Global 1000 manufacturer of components for industrial automation, medical device and heavy semiconductor industries. Annual US revenues in excess of $340 million and 1,400 employees.
Developed proposal to enhance new product introduction at SMC. Selected by senior management to implement the proposal as New Product Marketing Manager, a newly created position in SMC. Role encompassed responsibility for product marketing leadership for all new products. Developed team and processes responsible for product life cycle management. Prepared and implemented marketing strategies that leveraged multiple sales channels across overlapping market segments. Spearheaded strategic product planning, market research and promotions. • Established new product introduction process that reduced time to market by 75% and increased annual sales from $600k to over $30 million. • Targeted new market opportunities for existing products resulting in 16% annual sales growth while diversifying customer base. • Facilitated product development review process that increased viable product launches by 29%. • Instituted product training and feedback infrastructure to ensure consistent implementation of marketing plans by 5000+ direct and distributor sales people. • Designed requirements for corporate supply chain system and oversaw successful implementation resulting in a 53% reduction in customer lead-time and a 33% decrease in airfreight charges. |
| Employer: | SMC Corporation of America - Warrenville, IL |
| Position: | Regional Product Specialist |
| Time period: | December 1996 - November 2000 |
| Description: | Established a product sales support infrastructure that facilitated 30% annual sales growth, effectively doubling market share in the region over a three-year period.
• Hired and trained ten direct reports responsible for supporting sales growth in a $40 million region. • Conceptualized and launched “technology tour” (40 foot traveling demo coach) campaign which resulted in over 400 new accounts and $11 million in new sales. • Championed “Stock & Build” program to increase distributor commitment and capabilities, resulting in decreased customer lead-times and a 28% increase in related product sales. • Designed and implemented national online technical support application, which decreased response rate to customer inquiries while reducing support headcount. • Developed and delivered product training for sales, distributors and customers which resulted in less reliance on product specialists for routine sales calls. |
| Employer: | SMC Corporation of America - Henrietta, NY |
| Position: | Product Specialist |
| Time period: | December 1994 - November 1997 |
| Description: | Provided sales leadership and product support for 14 salespeople enabling 22% annual sales growth.
• Published sales force “survival guide” which reduced need for technical sales support, shortened new hire training cycle and increased company presence as the technology leader in our industry. • Responsible for sales growth of 41% at top 10 customers in branch • Negotiated $6.5 million single source supplier contract with largest potential account in region |
| Employer: | SMC Corporation of America - Syracuse, NY |
| Position: | Sales Representative |
| Time period: | December 1993 - November 1995 |
| Description: | Grew territory sales by $400k in one year (122% of goal) while increasing gross margin. |
| Employer: | Ralph W. Earl Company - Syracuse, NY |
| Position: | Sales Representative |
| Time period: | December 1990 - November 1994 |
| Description: | Distributor of pneumatic and hydraulic systems and components.
Maintained 12% annual sales growth rate over a three-year period in a declining market. Received multiple awards for sales achievement and team leadership. |
EDUCATION
| University: | University of California System - Irvine |
| Time period: | 2010 |
| Degree: | MBA |
| University: | Clarkson University |
| Time period: | 1991 |
| Degree: | Industrial Distribution (Interdisciplinary Engineering & Management) , BSc |
Richard's Startups (1)
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Richard is Following (13)
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Styrocycle Industries
Styrocycle industries focuses on recycling and the transformation of the environmentally-unfriendly styrofoam (XPS) through a series of advance and cost-effective biochemical treatment.
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vpont
Bridging Business and Customers - vpont is a consulting company specialized in market research and customers’ analytics for small and mid-size business organizations in the US.
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PrestoWireless
A revolutionary new technology that will enable wireless data customers to experience dramatically faster transfer speeds and much higher availability and reliability than that available over existing wireless data networks.
Richard's Contacts (1)
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John Newton
Owner of consulting firm helping startup ventures with technology problem solving. I have worked with many startups in technology, computer software/hardware, web, and social media and will complete the UCI Executive MBA program in June.