Rennie Filler

Online Social Media Marketing Specialist at Binary Tree, Inc. with an insatiable passion for all things Social Media including Social Media & Online Marketing, Corporate Social Media Strategy, Brand Awareness & Building, Web 2.0 Technology, Networks & Communities, Crowdsourcing, Community Design, Sales 2.0, Enterprise 2.0, ROI & Metrics, Viral Marketing, Social Media Ethics, Personal Branding, Reputation Management, and overall Social Media Innovation

Employer:	Binary Tree, Inc.
Position:	Online Marketing Specialist
Time period:	January 2010 - Present
Description:	- Responsible for the creation, implementation, and maintenance of a comprehensive social media and online marketing strategy to increase brand visibility and increase sales - Experience with all major social media channels like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg, Reddit, etc. - Experience creating and maintaining personal and corporate blogs - Work closely with Director of Marketing to bring new content to the social media platforms - Monitor and measure the social media marketing activities in relation to the goals as defined in the strategy plan - Utilize 3rd party brand measurement tools and web analytics software to track success of social media program - Manage the day-to-day content and communication across all social media platforms - Responsible for distributing and communicating the results to all key business stakeholders - Stay current with best practices, strategies, legislation and industry standards related to social media marketing tactics

Employer:	Austin 2.0 – Austin, TX
Position:	Independent Social Media Consultant
Time period:	April 2008 - Present
Description:	Independently assist entrepreneurs and small businesses in the development of social media web strategies to complement and leverage clients’ overall strategic goals. Develop online communication strategies with a focus on Web 2.0, blogging, social media and commerce, community building, online collaboration, knowledge management and usability. Provide external expertise through strategic recommendations and evaluations. Help implement strategic recommendations by identifying and connecting internal and external partners and stakeholders, deploying the technology, or through project management. • Complete Pay-Per-Click campaigns to identify and test high impact keywords and phrases in order to drive more qualified leads and sales • Provide SEO/SEM services and strategies to assist client in boosting site search engine rankings to attract qualified and relevant visitors

Employer:	ORC Research, Inc.
Position:	Director, Client Solutions
Time period:	August 2009 - January 2010

Employer:	Small World Labs - Austin, TX
Position:	Community Sales Executive
Time period:	June 2008 - October 2008
Description:	Played a critical role in the creation and development of new and relevant Sales and Marketing methodologies, programs, and processes in order to clearly identify a customer’s buying cycle, adjust selling style to meet the needs of the customer’s buying phase, and incorporate prospect activity and buying cycle stage data into building forecasts in Salesforce.com. Worked with strategic partners, leading social media consultants, marketing and public relations professionals, and agencies to create multi-channel sales resources. Use leading and emerging Web 2.0 tools including Twitter, Facebook, LinkedIn, and Jigsaw to help generate new and relevant leads. Efficiently responded to inbound inquiries via email and telephone and placed strategic outbound calls to uncover potential sales opportunities. Conducted meetings and demonstrations primarily through GoToMeeting and confidently and effectively answered a wide variety of feature, benefit, and technical questions. • Work with Chief Marketing Officers, Marketing Directors, and Public Relations Directors at organizations including Scottrade, AT&T, British Telecom, and leading non-profit organizations • Key player in the design, implementation, and management of strategic social media communities that align with client’s existing and emerging marketing strategies • Projected to meet yearly quota of $780,000 by consistently meeting monthly and quarterly milestones • Effectively articulate the benefits of Software as a Service (SaaS) offering versus in-house software solution

Employer:	Solarwinds - Austin, TX
Position:	Senior Inside Sales Representative & Sales Operations
Time period:	August 2007 - June 2008
Description:	Responsible for providing leading network management and monitoring solutions to existing and potential customers directly, through Channel partners, and Distribution partners. Essential responsibilities included daily sales transactions in order to achieve monthly quota goal of $750,000 and ultimately meet yearly $3 million quota. Asset in assisting management to implement specific and effective sales processes, techniques, and methods to help maintain and increase sales initiatives. Generated new customers primarily through “hunting” and developing opportunities from Marketing. Excellent listener who can clearly discuss the business value propositions with ‘C’ level decision makers. Performed effective onsite and remote presentations, product briefings, demonstrations, and proposal reviews and possess excellent presentation, written, and oral communication skills. • SolarWinds #1 Ranked Account Executive achieving 120.8% of $750,000 quarterly quota, 4th quarter, 2007 • Consistently achieved monthly quota goal of $750,000 and yearly $3 million quota with 93% closing ratio

Employer:	Premier Technology Solutions – New York, Washington, DC
Position:	Manager, Sales & Marketing
Time period:	October 2005 - October 2006
Description:	Preserved and generated new and existing client base in the Legal, Financial, Accounting, Internet Services, Education, Government, Technology, and Retail verticals utilizing proven sales skills while enhancing client satisfaction and value. Consistently surpassed personal and company quotas while successfully working with key industry vendors and technology partners to develop business and achieve reliable quarterly and yearly revenue goals. Maintained strong relationships with significant vendors and consistently networked with ‘C’ level Executives. Planned, promoted, and executed marketing responsibilities including the development of organizational branding and collateral, trade show presence and success, client and vendor specific events, client seminars/webinars, and social events. • Leveraged prior Legal vertical selling and business development experience to assist in achieving consistent 100% year-over-year revenue growth

Employer:	Commvault – Oceanport, NJ
Position:	Account Executive
Time period:	October 1998 - January 2003
Description:	Held full responsibility promoting strong relationships with law firm and corporate clients, presenting enterprise storage, disaster recovery and business continuity solutions, focusing on customer satisfaction. Experienced selling to law and commercial industries that are fast-paced, highly competitive markets. Sought specific, high-impact partners as target markets delivering greatest opportunity to affect customer base and exceed expected revenue goals. • Awarded CommVault “Quarterly Horse Award” for consistently exceeding quarterly sales goals • Created and maintained the CommVault Legal Vertical selling exclusively to law firms and legal departments • Championed the CommVault “Monthly Sales Reward”, with the highest percentage over quota in December 2001

University:	Rutgers University - New Brunswick
Time period:	1992 - 1997
Degree:	Communications, BA

Papers:

"Can LinkedIn Increase Your Sales?" - http://bit.ly/ljeBT, by Jill Konrath, Author of "Selling to Big Companies

Memberships:

National Association of Professional Women, American Association of Inside Sales Professionals, Pi Sigma Epsilon, The Association for Women in Technology, National American Association of Inside Sales Professionals, Association of Sales Professionals, Networking for Professionals, National Association of Female Executives, Ladies Who Launch

Awards:

•SolarWinds #1 Ranked Account Executive achieving 120.8% of $750,000 quarterly quota, 4th quarter, 2007 •Achieved the highest number of new customers in a single quarter at SolarWinds, 4th quarter, 2007 •Awarded CommVault “Quarterly Horse Award” for consistently exceeding quarterly sales goals, January, 2003 •Championed the CommVault “Monthly Sales Reward”, with the highest percentage over quota in December 2001 •Proven track record of meeting and exceeding quarterly and yearly sales quotas of over $3 million by selling to organizations like Avaya, Suddenlink Communications, J.P. Morgan, ConocoPhilips, Time Warner, and NBC