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Reem El Shafaki

Currently working as Marketing Consultant at Red Spot Marketing.

Headline: Service Provider
Website: http://www.redspotmarketing.com/new_jersey/
Skills: Business, English, Languages, Management, Marketing, Sales
Location: New Jersey
Groups: NICENT, Online Advertising Professionals (OAP)
Interested in: Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups
Schools: Ain Shams University

WORK EXPERIENCE

Employer: HR FIRST International
Position: Marketing & Sales Manager
Time period: July 2000 - Present
Description: HR FIRST International is a Human Resources and management consulting company.

Responsibilities:

- Preparing the marketing plan and setting strategies for the company’s different products and services.
- Liasing with the technical team in developing new Human Resources-related software products to meet customer requirements.
- Developing promotional material for the new products/services.
- Gathering competitor information and monitoring new developments in the market.
- On a specific basis promoting by various methods psychometric instruments, which are used for selection and development.
- Preparing press releases for publication.

Employer: Red Spot Marketing
Position: Marketing Consultant

Employer: Oriflame Egypt
Position: Marketing Coordinator
Time period: September 1997 - July 2000
Description: Oriflame Egypt is a multinational cosmetics company fully owned by Oriflame International, which is based in Stockholm.

Responsibilities:

- Monitoring product performance through sales figures.
- Working with Operations Manager on product forecasts.
- Planning and implementing product promotions.
- Pricing new products.
- Conducting market surveys.
- Responsible for all forms of advertising, PR and press relations.
- Planning and implementing company events.
- Responsible for all company publications.
- Liasing with Stockholm to issue company catalogues.
- Fully responsible for company newsletter in terms of content and design.
- Giving company presentations.

Employer: Fulbright Commission
Position: Assistant Admin. Program Officer
Time period: April 1997 - September 1997
Description: The Fulbright Commission in Egypt was established in 1949 to further the exchange of expertise between Egypt and the United States and to increase multi-cultural understanding and co-operation.

Responsibilities:

- Working in liaison with Program Officers in organizing and implementing the Commission's various cultural programs and events.

Employer: Business Enterprise Center / Canada
Position: Marketing Officer
Time period: October 1996 - December 1996
Description: The Business Enterprise Center provides business courses and seminars that are mainly funded by the government. I was responsible to carry out market research to find out the possibility of offering these courses to businessmen on a commercial basis.

Employer: Canada World Youth
Position: Project Leader
Time period: September 1996 - March 1997
Description: Canada World Youth is a non-profit organization that runs exchange programs between Canada and different countries. Seven Egyptian participants in the program are paired with seven Canadian counterparts. They stay with host families, work in volunteer placements and take part in organizing educational days for the group. The exchange takes place for three months in Canada and three in Egypt.

Responsibilities:

- Carrying out educational sessions.
- Supporting participants individually and monitoring their learning.
- Setting up volunteer work placements.
- Doing public relations work.
- Handling problems that might arise during the program.
- Making travel arrangements and organizing group activities.
- Managing the budget in the Egyptian phase of the program.

Employer: Egyptian American Bank
Position: Executive Secretary
Time period: September 1994 - September 1996
Description: - Performed secretarial duties for Head of Project & Trade Finance department
- Assisted in writing analysis reports for proposed syndicated overseas loans

Employer: Citymax Egypt
Position: Secretary
Time period: March 1993 - August 1994

EDUCATION

University: Ain Shams University
Time period: 1992
Degree: Faculty of Alsun, English Language Department

INFORMATION

Sports: Windsurfing, horseback riding, running, fencing.

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