Randy Dean
Accomplished executive with over 20 years of experience providing strategic, operational and financial leadership developing technology, content, software and services with emphasis in online businesses.
| Headline: | Entrepreneur |
| Website: | http://www.letscallme.com |
| Industries: | Internet, Lifestyle, Media, Mobile |
| Skills: | Business, Entrepreneurship, Guerrilla marketing, Investment, Leadership, Management, Marketing, Sales, Viral marketing |
| Location: | San Francisco, CA |
| Interested in: | Brainstorming, Consulting opportunities, Finding business partners, Getting press, Offering Expertise, Professional opportunities, Promoting my startups, Receiving feedback |
| Tags: | Internet, media, privacy |
| Schools: | University of North Carolina System - Chapel Hill |
WORK EXPERIENCE
| Employer: | The Active Network |
| Position: | Vice-President, Consumer Media |
| Time period: | January 2007 - December 2008 |
| Description: | The Active Network is the leading web community dedicated to participatory sports and activities. Responsibilities included all direct-revenue products in the consumer division totaling over $12 million in revenues. Developed strategies for diverse business products and implemented start-up, development and revitalization plans across multiple businesses. Managed full P&L on all products.
• Achieved 15% growth in membership marketing business unit • Achieved 10% revenue growth against declining web-publishing business. Created and began implementation of strategic product revitalization. • Created a new business unit for corporate wellness initiative including complete responsibility for platform development, business model and sales, achieving two Fortune 500 sales in the first year. |
| Employer: | Net Returns, Inc. |
| Position: | President |
| Time period: | January 2002 - December 2007 |
| Description: | NetReturns, Inc is a consulting firm specializing in the development of new businesses and is headquartered in San Francisco, California. Served on the board of directors of several companies, providing operational and strategic expertise. Assist with business planning and financial assistance to start-up companies. Recent activities include:
• Developed revitalization plan for high-end graphics technology company. Assisted in negotiating potential partnerships and sale of the company. • Created business plan, fundraising documents and worked as acting CEO for a software games and intellectual property development company. • Joined partnership and provided business strategy and analysis for restaurant development group. • Provided sales and organizational strategy consultation to start-up cell phone advertising company. • Oversaw development and sale of real estate investments |
| Employer: | Mass Hysteria, Inc. |
| Position: | Chairman/Chief Operating Officer |
| Time period: | January 2000 - December 2002 |
| Description: | Provided leadership for company’s innovation in content management systems and data-driven, real-time applications. Responsible for all aspects of running and growing the company including, fundraising, deal oversight, market strategy, finance, and employee management (100+ employees). Raised over $1 mm dollars from venture capital sources. Guided the company through significant growth and its acquisition in 2002. |
| Employer: | America Online, Inc. |
| Position: | Vice-President, Western Regional Sales |
| Time period: | January 1998 - December 1999 |
| Description: | Responsible for America Online’s advertising sales in the western half of the United States. Achieved over twothirds of the companies advertising sales revenue (60+ million dollars). Signed major advertisers including Ralston Purina, Sears, Toyota, Mitsubishi, American Airlines, Continental Airlines and Honda. Managed regional sales offices and personnel (25+ employees) in Chicago, Dallas, San Francisco and Los Angeles. |
| Employer: | America Online, Inc. |
| Position: | Director of Operations, Interactive Marketing |
| Time period: | January 1996 - December 1998 |
| Description: | Defined and led strategy to create necessary infrastructure for America Online to sell and service advertising.
Established operating unit and acquired or created necessary tools and personnel. Responsibilities included defining and implementing ad serving technologies as well as the creation, development and management of inventory, traffic, finance and production systems and associated staffing. Developed systems that scaled from start-up to over $100 million in three years. Provided deal implementation oversight and managed over 50 employees. Opened and managed staffing of sales offices in New York, Chicago, Dallas, Detroit, Atlanta, San Francisco and Los Angeles. |
| Employer: | America Online, Inc. |
| Position: | General Manager, AOL Sports Channel |
| Time period: | January 1994 - December 1996 |
| Description: | Founded the AOL Sports Channel. Pioneered new online programming concepts and technologies that resulted in the highest reach of any sports entity on the Internet. Managed partnerships with major content and technology providers and created relationships with major sports entities including the NFL, Major League Baseball, ABC Sports, NTN Communications, the Sporting News, STATS Inc., SportsTicker, Rodale Press, Athlete Direct, the World Wrestling Federation and several regional sports channels. |
| Employer: | America Online, Inc. |
| Position: | Director of Business Development |
| Time period: | January 1990 - December 1994 |
| Description: | Prospected, negotiated and managed vital partnerships in the areas of acquisition marketing and content development. These relationships and associated programs were AOL’s least expensive and most efficient acquisition programs, resulting in over one-third of all new member acquisitions. Established partnerships with key hardware and software distributors including Apple, Compaq, Dell, AST, Gateway 2000, US Robotics, Hayes, Microsoft and Claris. Responsible for establishing many content relationships including Microsoft, PC World Magazine, MacWorld Magazine, Wired Magazine and hundreds of hardware and software companies that provided direct customer support via AOL. Managed relationship with the Chicago Tribune that led to the launch of Chicago Online, the first localized online community. The success of this program served as a blueprint for the establishment of AOL’s Digital Cities organization. |
| Employer: | America Online, Inc. |
| Position: | Director of Multi-Player Game Development |
| Time period: | January 1988 - December 1990 |
| Description: | Created, developed and managed some of the first graphical, multi-player games ever produced. Launched highly profitable products to multiple platforms including Commodore 64, Apple II, Macintosh and PC. Established and managed relationships with key players in the games industry including Broderbund, Electronic Arts, Sierra Online and MicroProse. |
EDUCATION
| University: | University of North Carolina System - Chapel Hill |
| Time period: | 1987 |
| Degree: | BA |
INFORMATION
| Hobbies: | Outdoor enthusiast active in hiking, camping, skiing, snowshoeing, soccer and basketball. Art and portrait photography. Professional culinary degree and instructor. |
| Memberships: | • Mass Hysteria, Inc. - Innovator in content management and data driven real-time
applications. • ChannelSpace Entertainment - Developer of affinity communities and TV programming related to hobbies and interests particularly collecting and collectibles. • Early Childhood.com - Provider of products and services to pre-school and school age (now Excelligence Learning Corp.) children and parents. • XYZ Capital LLC - Angel investment fund focused on marketing and interactive properties |
Randy's Startups (1)
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