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Graduate in B.S.E.E. / C.S from U.C. Berkeley (1968), Microprocessor Marketing Group Manager at National Semiconductor (1973-1978), Various Marketing at Apple (1978-1990), Owner at Roybal Associates, V.P. Marketing at ServiceInfinity since Dec
Finding business partners, Finding experts, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup
CollegeOnTrack reduces college application anxiety by presenting the process as a manageable set of tasks, aggregating college data and deadlines, and helping the family/student/counselor team collaborate to build the strongest application.
Startup type: Competition Entry
Status: Active
Stage: Prototyping
WORK EXPERIENCE
Employer:
ServiceInfinity
Position:
V.P. Marketing
Time period:
December 2010 - Present
Description:
Responsible for the marketing plan, including advertising, PR, trade shows, researching markets and prospect motivations. Presents the company and product to customers, consultants, and investors. Works with consultants on product look and feel, logo design, and marketing video development.
Employer:
Roybal Associates
Position:
Owner
Time period:
January 1990 - Present
Description:
Develops and delivers trade show marketing and sales skills training, and presentation skills training. Trained staff at Motorola, Apple, NET, Pacific Bell, Mentor Graphics, Alcatel, Cadence, Adobe, HP, Microsoft, Intel, and many other companies in the US, Europe, Asia, and Africa, as part of The Hill Group. Developed and taught Managing Trade Shows for Your Organization for San Jose State University's Professional Development Center.
Developed and taught woodworking classes for private clients and thru Sawdust Shop in unnyvale, CA.
Built and managed the start up company’s Product Marketing, Technical Support, Product Training, Editorial Services, and Community Affairs departments, as the 35th employee. Managed teams that developed campaigns to introduce Apple II+ and subsequent products. Developed collateral literature, dealer and rep training, the Apple Education Foundation, employee product training, and the Contact user newsletter. Developed the support group that handled all customer queries and complaints.
Moved to Paris to direct European New Product Marketing groups in preparation for the Macintosh launch. Returned to California to manage U.S. Field Sales Training, developing and delivering training for sales groups across the U.S. Developed leadership and management training programs for Apple University.
Employer:
National Semiconductor
Position:
Microprocessor Marketing Group Manager
Time period:
January 1973 - December 1978
Description:
Managed marketing for NSC’s start-up venture in “computer on a chip” manufacturing. Recruited and managed marketing managers for several processor lines. Developed a plan to bring NSC into the fledgling personal computer industry as a parts kit supplier to manufacturers.
Employer:
Varian Data Machines
Position:
Sales and Marketing
Time period:
December 1973
Description:
Sold minicomputers for two years in Varian Associates’ minicomputer manufacturing enture. Promoted to Software Marketing Engineer and then Applications Manager, responsible for customer support of the VORTEX real-time operating system.
EDUCATION
University:
University of California System - Berkeley
Degree:
B.S.E.E. / C.S
PUBLICATIONS
Patents:
# 4295124 – Data compression using large ROMs
INFORMATION
Awards:
US Pat. 4295124 for telecommunications compression using large ROMs
Apple Hero award for managing marketing for Apple’s first cross-country road show, and other events.
CollegeOnTrack reduces college application anxiety by presenting the process as a manageable set of tasks, aggregating college data and deadlines, and helping the family/student/counselor team collaborate to build the strongest application.
Currently a Doctoral candidate in Political science at the European Center for Peace and Development of the UN University of Peace. Have over ten years of professional experience working in socio-economic development activities and int. cooperation
Entrepeneur with 13+ years of strategic and tactical consulting experience in the financial services, start-up and technology industries (BPM, Business Intelligence, KPI's,, Vendor Management, etc) .
CollegeOnTrack
