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Peter White

Founder of YTKO.

Headline: Service Provider
Website: http://www.ytko.com
Industries: Biotech, Cleantech, Computing, Financial, Food and Drink, Information Technology, Internet
Skills: Business, Copy Writing, Editing, Entrepreneurship, Guerrilla marketing, Investment, Leadership, Management, Marketing, Public speaking, Viral marketing, Writing
Location: Cambridge
Groups: CfEL at Cambridge
Interested in: Advising startups, Consulting opportunities, Finding business partners, Finding mentors, Investing in projects, Meeting new people, Mentoring, Offering Expertise, Professional opportunities, Promoting my startups, Providing services to startups, Raising money

FULL BIO

Peter White is the founder of YTKO, the European economic and enterprise development company.

Peter works closely with scientists and technologists to create sustainable market-driven enterprises. He is a leading practitioner of proof of commercial concept, using innovative processes to develop and accelerate market engagement and revenues for early-stage science.

His early career was in financial services, for Aviva, before later managing English-language marketing for Olivetti across Europe, at the start of the Personal Computer era. Appointed CEO of Creative Direct, a consumer marketing consultancy with major clients in healthcare, chemicals, and medical devices, he developed and launched the first home pregnancy test, Predictor, and many other health and personal care innovations.

He founded YTKO to combine the essential capabilities of innovation and marketing, and offer world-class strategy and execution to start-ups, growing SMEs, major corporates, and more recently, to the public sector.

His innovation and enterprise expertise is wide ranging: he is Director of the Yorkshire Enterprise Fellowships, the largest pre-incubation project in Europe, covering biotechnology, healthcare and chemicals. In April 2006, he was invited to join the European Commission’s Sector Innovation Panel for biotechnology. He remains closely involved in ICT, where he is a non-executive director of two technology companies; and in optics, supporting a high performance optical processor, for which he holds three patents.

Peter sits on the board of the Yorkshire Concept Fund, a publicly-funded seed capital fund. He is an Honorary Alumnus of the Theseus Management Institute, France, and an editorial board member of the International Journal of Innovation and Regional Development.

WORK EXPERIENCE

Employer: European Commission’s Sector Innovation Panel for biotechnology
Position: Panelist
Time period: April 2006 - Present

Employer: YTKO Group
Position: Founder
Time period: January 1979 - Present

Employer: Yorkshire Enterprise Fellowships
Position: Director
Time period: January 2004 - December 2007
Description: The largest pre-incubation project in Europe, covering biotechnology, healthcare and chemicals.

Employer: Creative Direct
Position: CEO
Time period: January 1980 - December 1982
Description: A consumer marketing consultancy with major clients in healthcare, chemicals, and medical devices.
Developed and launched the first home pregnancy test, Predictor, and many other health and personal care innovations.

Employer: Olivetti
Position: Marketing Manager
Time period: January 1977 - December 1979

Employer: Aviva
Position: Marketing
Time period: December 1970
Description: Financial Services

INFORMATION

Memberships: Peter sits on the board of the Yorkshire Concept Fund, a publicly-funded seed capital fund. He is an Honorary Alumnus of the Theseus Management Institute, France, and an editorial board member of the International Journal of Innovation and Regional Development.

Peter's Startups (1)

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  • Cambridge Correlators

    To develop a new optical computer for real time large image analysis using patented technology