Perry Grossman
PhD from New York University and MBA from Boston University. Currently working as VP Marketing at LED 2.0, Chennai, India/Brookline, MA.
| Headline: | Entrepreneur |
| Industries: | Cleantech |
| Skills: | Business, Entrepreneurship, Leadership, Marketing, Negotiation |
| Groups: | Ignite Clean Energy (ICE) |
| Interested in: | Brainstorming, Finding business partners, Finding team mates, Meeting new people, Patenting my idea, Professional opportunities, Promoting my startups, Raising money, Starting a company |
| Schools: | Boston University, McGill University, New York University |
FULL BIO
My accomplishments include:
• Business Development:
o Sourced new product ideas and developed targeted relationships with external suppliers. Developed partnerships with business units leading to successful trials and commercialized products.
• Product Development:
o Directed product development and market testing for multiple products delivering quick, efficient and effective solutions for trials that delivered useful findings.
• Business Analysis:
o Delivered analysis and recommendations for new services leading to improved products and marketing campaigns.
WORK EXPERIENCE
| Employer: | LED 2.0, Chennai, India/Brookline, MA |
| Position: | VP Marketing |
| Time period: | January 2009 - Present |
| Description: | Innovative LED lighting company.
Developed strategic, marketing and sales plans; created financial plan and sought funding. |
| Employer: | Orange, Cambridge, MA |
| Position: | Marketing Innovation Manager, Orange 1st Program |
| Time period: | January 2001 - Present |
| Description: | Orange offers converged communications services to millions of global customers.
Marketing Innovation Manager, Orange 1st Program Nov. 2008-Present Led product development and market testing for innovative services. Worked with international partners to define new products, writing product requirement documents, and managing vendor relationships. Senior Telecom Analyst, Orange 1st Product Development and Market Testing 2007-Nov. 2008 Launched new product trials with multiple vendors, internal developers and member countries. Developed products, prepared project proposals and business cases for innovative services, wrote product trial reports and made recommendations for commercial launch. • Innovative services included mobile video, near field communication (NFC), new voicemail services, mobile widgets, and viral marketing Commercial Analyst, Voice Services, Technology & Innovation 2004-2006 Prepared business cases, feasibility studies, and new product trial reports; coordinated forecasts, budgets, and sourcing roadmap across Orange Voice Services, Technology & Innovation group • Built business cases for mobile communications services (push to talk, instant communications services, VPN, VPBX) and network services (OSA Parlay) improving average revenue per user (ARPU) and reducing infrastructure costs, saving up to $4 million per project. • Prepared departmental budgeting and forecasting for eighty-five person rapid development organization, resulting in cost containment and prioritization of needs for a $26 million budget. Working with product managers and technical teams, ensured that sourcing roadmap was updated on a monthly basis and communicated to Group Sourcing. • Made product recommendations based on market intelligence leading to successful trial of voice information portal, and deployments of voice-controlled voice mail and a video download service. Customer Research Analyst, Wildfire Communications 2001-2004 Delivered customer research, market intelligence and product improvements for Wildfire Communications, an Orange subsidiary. • Directed quantitative and qualitative telecommunications customer research for use by executives in defining company strategy and delivering product features and usability improvements. Wrote marketing requirement documents and working with engineers on delivering practical solutions. Worked closely with customers in several countries to improve voice services offerings. |
| Employer: | Stax Research |
| Position: | Research Associate |
| Time period: | January 2000 - December 2001 |
| Description: | Stax delivers research and analytical insights to help clients make better strategic, operating, and investment decisions.
Executed primary and secondary market research in a range of industries. • Conducted due diligence research to support clients in successfully completing strategic acquisitions with the most favorable terms. Designed surveys, conducted interviews, and provided product analyses and recommendations to clients. |
| Employer: | New York University, Fordham University, JVS |
| Position: | Instructor/Adjunct Professor |
| Time period: | September 1992 - January 2001 |
| Description: | Instructor: Taught Business Feasibility course. Designed and taught undergraduate courses. Teaching Assistant in Advanced Graduate Method and Statistics Courses.
Web Developer: Developed websites for courses at New York University. Survey Interviewer: Conducted interviews on many issues for the Center for Survey Research, University of Massachusetts, Boston Manager: Managed Youth Hostel. Hired and directed staff, coordinated budget, and planned events. Carpenter's Assistant: Built highly energy efficient homes with efficient production processes |
EDUCATION
| University: | Boston University |
| Time period: | 2007 |
| Degree: | MBA |
| University: | New York University |
| Time period: | 2000 |
| Degree: | PhD |
| University: | McGill University |
| Time period: | 1990 |
| Degree: | BA |
PUBLICATIONS
| Papers: | "Corporate Interest and Trade Liberalization: The North American Free Trade Agreement (NAFTA) and Environmental Protection" Organization & Environment, vol. 13, no. 1, March 2000.
"The Effects of Free Trade on Development, Democracy, and Environmental Protection." Sociological Inquiry. Volume 72 Issue 1, Pages 131 – 150. Published Online: 19 Dec 2002. "Globalization and the Linkage of Trade and Environmental Issues: A Comparative Analysis of the Canada-U.S. and North American Free trade Agreements." Dissertation, NYU Department of Sociology. 2000. |
Perry's Startups (1)
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LED 2.0
LED 2.0 delivers electronics expertise for low cost, energy efficient LED retrofits for streetlight, parking lot, commercial and residential fixtures.
Perry is Following (1)
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Roy Harvey
Marketeer w/ broad international experience in tech products. Market assessment, product definition, business cases, market launches. Strong tech background incl. 7 patents in building automation to save energy. Passion for Cleantech.