Parie Markowitz
Journalism & Communications graduate from Lehigh University, Master's degree from Northwestern University. Senior partnership marketing and business development professional at MTV Networks Kids & Family Group.
| Headline: | Entrepreneur |
| Skills: | Business, HTML / CSS, Management, Marketing, Web Development |
| Location: | NYC |
| Interested in: | Brainstorming, Finding business partners, Finding cofounders, Finding team mates, Meeting new people, Professional opportunities, Promoting my startups, Recruiting for my startup |
| Schools: | Lehigh University, Northwestern University |
WORK EXPERIENCE
| Employer: | MTV Networks Kids & Family Group - New York, NY |
| Position: | Partnership Marketing and Project Management, Wireless |
| Time period: | December 2006 - Present |
| Description: | • Approve and craft mobile ad sales packages across all mobile verticals including mobile web, text messaging, mobile video and downloadable games.
• Create, manage and execute MTVN Kids & Family marketing plan for all mobile products. • Construct customized mobile advertising programs on track to gross over $300k revenue for Parents Connect, Nickelodeon and The N Mobile Web; Clients and prospective clients include Hasbro, Lego, Kellogg’s, Nike, Circuit City and Office Depot. • Leverage various MTVN Kids and Family media and marketing initiatives to drive growth of Nick Mobile Web and The N Mobile Web impressions. • Build and manage on deck and off deck marketing plan across all MTV Networks Kids & Family mobile verticals. • Determine various third party mobile content distribution channels by finding partners securing the brand and property sensibilities and adding revenue dollars. • Drive, optimize and continually assess revenues generated from personalization business. • Generate ideas for cross-sell and up sell opportunities within various Nickelodeon media. • Ensure proper marketing and delivery of Nickelodeon mobile games across Tier One carriers; provide creative input and help carrier partners extend Nickelodeon brand sensibilities and properties correctly. • Manage content partnership content delivery and marketing opportunities with MVNO and carrier partners. • Launched first ever Nickelodeon Mobile Web; on track to building to over $1M monthly page views in 2008, establishing a $25-$30 CPM. • Managed Nickelodeon $5.5M+ mobile video business growing an average of 20% month over month. |
| Employer: | Mobile ESPN - New York, NY |
| Position: | Consultant (in-house) |
| Time period: | September 2005 - August 2006 |
| Description: | • Conceived and recommend creative and strategic growth opportunities to top ESPN advertisers, including Pontiac, Cooper Tires, Allstate, and Capital One, on ways to best leverage mobile data services (i.e., text, WAP, MMS, pSMS, mobile video).
• Grew mobile web advertising revenue from $700,000 to $1.5MM+. • Oversaw and create mobile campaigns for ESPN's media assets including: ESPN, ESPN2, ESPNU, ESPN Classic, ESPN.com, ESPN Radio, ESPN The Magazine; campaigns drive tune-in, create platform for cross promotion and generate a cross-carrier mobile marketing database. • Developed and execute mobile campaigns reaching industry participation highs of over 5% participation. • Managed technical integration of messaging tool with ESPN.com and ESPN networks for initiatives such as text voting reconciliation, mobile Internet advertising and polling. • Leveraged mobile marketing database to cross-market and up-sell Mobile ESPN Publishing applications. • Helped grow mobile application sales by 12% through mobile marketing campaigns and databases. • Collaborated with Verizon to create first mobile CRM MMS tutorial for downloadable applications to decrease churn and increase ARPU. • Managed mobile agency and use front end messaging tool for the execution of all messaging campaigns. • Provided recommendations to international offices and manage centralized reporting and best practice repository. • Forecast and managed messaging budget for marketing team. |
| Employer: | Nokia - New York, NY |
| Position: | Marketing & Creative Manager |
| Time period: | September 2004 - September 2005 |
| Description: | • Directed creative and messaging execution of Sprint and Alltel carrier CRM campaigns, both in excess of $1MM, for one of the country’s leading mobile marketing companies.
• Generated over $1MM to date in billings through partnering mobile carriers Sprint, Alltel, Telus, Nextel, Verizon and T-Mobile with top brands such as McDonalds, Macy’s, Match.com, Nokia, ESPN, Sony and Toyota. • Created and managed budget and production schedule of product launch of innovative white-label premium text-based chat application. • Organized media spend budget and media buying for premium text-based chat application. • Oversaw Mobile Media Monitor, a subscription-based quarterly behavioral study of US and UK mobile markets. • Responded to proposals for Mark Burnett, Oxygen, Spike TV, Paramount, IFC, Sony Pictures, Sara Lee, Dunkin Donuts, Wal-Mart, Target, Ford, Sprite, Bacardi, Southern Comfort, Heineken, AMEX and Wrigley’s. • Managed a youth mobile marketing research panel and leveraged research and analytics for clients. • Managed outsourced public relations firm and web design firm. • 2005 Winner Mark Award: Acquisition & Retention Marketing, The History Channel. |
| Employer: | Time Warner: Golf Magazine - New York, NY |
| Position: | Assistant Editor |
| Time period: | September 2002 - September 2004 |
| Description: | • Collaborated on orchestrating major industry events for marketing franchises, Top 100 Teachers, Top 100 Courses in the World, Top 100 Courses in the US, Top 50 Golf Schools, ClubTest, Top 100 Teacher Retreat.
• Researched, reported, proofread, fact-checked, and generated story ideas. • Edited Front Section, Features, Equipment, Travel articles and profiles. |
| Employer: | Oddcast Inc. - New York, NY |
| Position: | Marketing & Sales Associate |
| Time period: | December 2001 - September 2002 |
| Description: | • Constructed, targeted, wrote, and edited marketing materials to sell clients on the value of using avatars to enhance corporate Web sites; clients included Coca-Cola, Verizon, Colgate and MTV.
• Launched and administered affiliate programs that drove 25MM consumers to Oddcast’s Web store. • Coordinated multi-brand e-mail marketing programs focusing on deployment of loyalty marketing campaigns. • Co-developed strategy to collect subscriber data for targeting; tracked success of e-mail and affiliate campaigns. |
EDUCATION
| University: | Northwestern University |
| Time period: | 2001 |
| Degree: | MSJ, Medill School of Journalism; Reporting and Writing Sequence |
| University: | Lehigh University |
| Time period: | 2000 |
| Degree: | Journalism & Communications, BA |
PUBLICATIONS
| Articles: | Publications
Esquire, GOLF Magazine, Hamptons Magazine, Citysearch, New York Magazine |
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Noah Kagan
i am a tool.
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Damon Oldcorn
An inspirational leader, driver and organiser of physical and financial resources to achieve positive outcomes within the internet, communications and technology industries.
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Randal (Rand) Leeb-du Toit
Rand is a business artist. He has changed thinking at some of the world's largest publishing houses, jumpstarted over 20 businesses and raised more than half a billion dollars. He has software deployed across over 250 million devices, filed more than