Oren Greenberg
Pursuing BSc in Psychology through The Open University since 2005, Graduated in Arts from Metro-West High School (2002), Business Products Manager at Touch Local Ltd (2007-2009), Online Marketing Manager at Spacebar Media (2006-2007).
| Headline: | Startup Member |
| Work status: | Employed Full-Time |
| Website: | http://www.wonga.com |
| Skills: | Design, Entrepreneurship, Graphic design, HTML / CSS, Languages, MacOS applications, Management, Public Relations, Web design, Windows applications |
| Location: | London |
| Interested in: | Finding team mates, Meeting new people, Professional opportunities, Recruiting for my startup |
| Tags: | google analytics, pay per click, ppc, search engine optimisation, seo, usability |
| Schools: | Open University Distance Learning (UK) |
FULL BIO
A wealth of experience writing specifications and developing products for a wide range of audiences including monetizing user experiences, inputting feedback and focusing on delivery for businesses. Responsible for the strategic direction, implementation and ongoing management of the entire product range, heading up client delivery and product life cycle.
I aggregated input from relevant stakeholders, writing specifications using user-stories; responsible for timely delivery of product in development including rollout timeline, final launch (scrum methodology) and QA. Previous experience includes increasing acquisition volume, consumer and business traction, retention and growing revenues. Use to fast pace, performance based working environment.
CORE COMPETENCIES
- Product development management
- Google analytics
- Search engine optimisation
- Pay per click management
- Web analytics & information architecture
WORK EXPERIENCE
| Employer: | TOUCHLOCAL LTD |
| Position: | BUSINESS PRODUCTS MANAGER |
| Time period: | August 2007 - March 2009 |
| Description: | • Increased AVA across core product range by 71%
• Managed large PPC budget • Managed delivery to client base while it doubled in size (via PPC & Organic) • Developed and maintained, from hands on to strategic insight the system responsible for client delivery • Grew customer delivery from 58% to 82% over course of role • Transformed Adwords campaign, includes 1.7 million key phrases, large budget from red into the black • Competitor analysis – researching and preparing presentations to senior management, stay updated in the market place by rolling out new features • Defining user stories and accompanying acceptance tests • Active member in the daily scrum meetings, working with the team on a day-to-day basis and during release iteration planning • Working with consumers, development, marketing, finance and executive management to define and prioritize milestones as well as granular sprint backlog • Pioneered insight into the client experience through user testing, qualitative and quantitative research • Developed and established metrics, documentation and processes • Established sales & client services training programs companywide (over 120 individuals) across 6 offices • Broke new ground by creating automated reporting and integrating into sales force • Supervised over search engine optimization (over 2million pages indexed on Google) • Won company wide excellence award in 1st year • Established metrics for the department including strategy rollout and monthly reporting • Liaised with business development regarding partnerships and providers • Managed external agencies (search), third party vendors; video platform, call tracking platform, local data provider and external consultants |
| Employer: | SPACEBAR MEDIA |
| Position: | ONLINE MARKETING MANAGER |
| Time period: | May 2006 - August 2007 |
| Description: | A self-contained marketing agency with strong brands in online gambling, offering multiple products in the UK and key European and Mediterranean countries. I had managed and revitalized the entire search engine marketing mix. |
| Employer: | CYBER DUCK |
| Position: | PARTNER & NEW MEDIA PRODUCER |
| Time period: | August 2004 - March 2006 |
| Description: | Innovative new media firm focused on all aspects of web production and online marketing to a variety of clients. I spearheaded the expansion of our services to include search. managed clients, involved with P&L.
• Managed multiple client accounts including project management, SEO & PPC. • Hands on SEO with client accounts ranking on top pages of Google, Yahoo and MSN. • Strong account ownership over all client search campaigns organically & paid • Headed up and motivated the team of 4 |
| Employer: | IDF |
| Position: | Graphic artist |
| Time period: | January 2002 - February 2003 |
| Description: | Graphic artist responsible for providing: presentations, invitations, booklets and posters. Communicated directly with high ranking officers and learnt to work with deadlines and manage an immense work load.
|
EDUCATION
| University: | Open University Distance Learning (UK) |
| Time period: | 2005 - Present |
| Degree: | Psychology, BSc |
INFORMATION
| Memberships: | UPA (Usability professionals’ association), Member.
Mensa UK, SEMPO, DMA (direct marketing association), Member. |
Oren's Startups (1)
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Wonga
Wonga provides small, short-term cash advances to UK consumers online. The company uses sophisticated risk and decisioning technology to make automated yet responsible lending decisions.
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Romain Eude
MSc in General Engineering from Institut Catholique d'Arts et Metiers and part of an MBA from Temple University. Currently working as Chief Technology Officer at Gekko.com