Olivier Bernard
A seasoned executive with proven results in marketing and selling complex technology products by building and leading marketing organizations, leveraging a strong technical background and having a solid understanding of technology-driven markets.
| Headline: | Entrepreneur |
| Work status: | Living The Dream |
| Industries: | Internet |
| Skills: | Business, Electrical Engineering, Engineering, English, Entrepreneurship, French, Languages, Management, Marketing, Product design, Spanish |
| Next step: | Developing our prototype and establishing our network |
| Location: | Menlo Park |
| Groups: | 2011 UC Berkeley Business Plan Competition, 2012 UC Berkeley Startup Competition, UC Berkeley Business Plan Competition 2009-2010, [INACTIVE] UC Berkeley Business Plan Competition 2008-2009 |
| Visas: | Western Europe |
| Interested in: | Brainstorming, Consulting opportunities, Employment opportunities, Finding business partners, Finding engineers, Finding team mates, Joining a startup, Meeting new people, Mentoring, Offering Expertise, Participating in a competition, Partnering with other groups, Patenting my idea, Professional opportunities, Promoting my startups, Providing services to startups, Raising money, Recruiting for my startup, Starting a company |
| Schools: | Ecole Supérieure d'Ingénieurs en Electronique et Electrotechnique, University of California System - Berkeley, University of Southern California |
WORK EXPERIENCE
| Employer: | eRide Inc. |
| Position: | Director of Sales and Marketing |
| Time period: | December 2005 - March 2008 |
| Description: | Drove the company’s transformation from a GPS IP Technology Licensing business to a Fabless Semiconductor company by setting-up the business processes, sales tools and strategic partnerships necessary for a worldwide market launch of eRide’s products.
• Led the company’s culture change from technology focused to market driven, concentrating on customer needs, competitive positioning, design-win cycles, operations and after sales support. • Won the company’s first customer and leveraging this partnership, grew sales revenues of GPS ICs from non-existent in 2005 to over $10M projected worldwide for 2008. • Set the company’s marketing infrastructure, including defining pricing strategy, setting distribution programs, driving sales forecast, developing new product launch processes and creating marketing communications (press releases, datasheets, sales collateral material, website, etc). Through promotion, partnerships and personal drive, enhanced the company’s market exposure, competitive reputation and sales revenue that led to acquisition offers by two large public companies. |
| Employer: | California Eastern Laboratories, Inc. |
| Position: | Manager, Strategic Marketing; Business Development Manager |
| Time period: | March 2000 - January 2006 |
| Description: | Manager, Strategic Marketing, January 2003 to February 2006.
Business Development Manager, April 2000 to January 2003. Defined the new segment entry strategies and corresponding product development roadmaps for CEL’s key markets. Prospected new markets and defined product opportunities, competitive positioning and developed the business plans that justified funding new projects and executing on the roadmaps. • Investigated and understood the significance of developments in CEL’s targeted marketplaces (Automotive, Multimedia, Cable TV, WLAN and GPS). Identified key industry players, analyzed their position and recognized their new product needs. Defined the entry and growth strategies within each market. • Collected product ideas, specified new concepts, developed target specification and comprehensive business plans for new development projects for executive approval. • Executed go-to-market strategies with messaging, competitive positioning, promotion plans, pricing strategy, sales tools and business development field activities. |
| Employer: | California Eastern Laboratories, Inc. |
| Position: | Application Engineering Manager; Application Engineer |
| Time period: | July 1996 - February 2000 |
| Description: | Directed an engineering team providing technical support to CEL’s customers in the wireless and RF semiconductor markets. Took ownership of CEL’s $65 million RF semiconductor product-line to develop its testing capabilities and technical expertise. Managed customer’s interactions to promote new devices, enhance existing opportunities and provide technical training.
Composed technical papers and application notes on industry applications and design methods, and formally presented these at selected technical conferences. |
| Employer: | Litton, Solid State Division |
| Position: | Senior RF Design Engineer; RF Design Engineer |
| Time period: | November 1994 - July 1996 |
| Description: | Senior RF Design Engineer, October 1995 to August 1996.
RF Design Engineer, December 1994 to October 1995. Headed the technical and project management aspects of an $8 million Satellite Communication product line that included commercial sub-systems and high reliability satellite payloads. • Expanded the product line’s market share by designing an offering that responded both to general market trends and addressed specific customer demands. • Planned and coordinated the projects' several resources between design engineering and the company's other entities (Wafer fab, assembly, purchasing, marketing and production). Managed all activities from customers’ specifications to production release. |
| Employer: | California Amplifier, Inc. |
| Position: | Product Line Manager; Development Engineer |
| Time period: | November 1991 - September 1994 |
| Description: | Product Line Manager, December 1992, October 1994.
Development Engineer, December 1991, December 1992. Managed the design and development of the company’s Ku-Band consumer satellite receivers targeted at the European market from $700K to over $6 million. Coordinated product life cycle activities, including engineering, marketing, purchasing and manufacturing. |
EDUCATION
| University: | University of California System - Berkeley |
| Time period: | 2000 |
| Degree: | MBA |
| University: | University of Southern California |
| Time period: | 1991 |
| Degree: | Electrical Engineering , MSc |
| University: | Ecole Supérieure d'Ingénieurs en Electronique et Electrotechnique |
| Time period: | 1990 |
| Degree: | Electrical Engineering Diploma |
PUBLICATIONS
| Articles: | • O. J. Bernard, A. Woo, P. McBurney, “Chip Set Enables Embedded GPS,” Microwave & RF, February 2003, Volume 42, Number 2, front cover article, pp 112-115.
• O.J. Bernard, “Optimizing LNA performance for CDMA Applications Using Nonlinear simulators,” Microwave Product Digest, February 2003, p38-49. • O.J. Bernard, J. L. Fleury, “Designing and characterizing TRL fixture Calibration standards for device modeling,” Applied Microwave and Wireless, Volume 13, No 10 (October 2001), “p26- 40 • O. J. Bernard, E.J. Bausback, B.J. Krummenacker, “Low Power IC packs GPS receiver,” Microwave & RF, July 2001, Volume 40, Number 7, front cover article, pp 118-121. • O. J. Bernard, “Optimizing a Silicon Bipolar LNA Performance for Bluetooth Applications,” Applied Microwave & Wireless, Vol. 13, No. 1, (February 2001): 56-60. • R. Croston, O. J. Bernard, “Simulate and build a Ku-Band DRO, Part 1,” Microwave & RF, May 2000, 103 – 115. • R. Croston, O. J. Bernard, “Simulate and build a Ku-Band DRO, Part 2,” Microwave & RF, June 2000, 85 – 164. • R. Croston, P.L. Olsen, O.J. Bernard, “Non Linear Hetero-Junction FET model verification in a PCS amplifier,” Paper published and presented at the Wireless Symposium, Santa Clara, California, February 1998. • O. J. Bernard, “Designing a Low Noise Amplifier For PCS Application,” Paper published and presented at the Wireless and RF Technologies Symposium, Chantilly, Virginia, October 1997. • O. J. Bernard, “Dual Chip Transistor Array Amplifier for Low Voltage/Low Current Applications,” Wireless Design and Development, June 1997. |
INFORMATION
| Sports: | Hockey, Soccer, Tae Kwan Do |
| Hobbies: | Skydiving, Paragliding |
| Memberships: | Founder and Financial partner: MoneyMakers Investment Club, January 1999 to June 2006.
SCTE Members: Society of Cable Telecommunications Engineers, March 2002 to March 2006. IEEE Members: Society on Microwave theory and techniques, May 1997 to March 2006. Executive Vice-President: MBA student association President: MBA international club |
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Abraham Martinez
Computing and Information Systems 2i graduate from University of Lincoln. Currently working as Senior Software Architect at Blinkx.
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