Noelle McReynolds
BA from California University, MBA from Mills College, 7 years as Independent Consultant, 4.9 years as Director at MacPeople, Manager for 2 years at Banter Technology, for 9 months at Fleishman-Hillard Interactive, for 8 months at Haggin Marketing.
| Headline: | Service Provider |
| Work status: | Employed Full-Time |
| Skills: | Business, Design, French, HTML / CSS, Languages, Languages and Platforms, Leadership, Management, Marketing, Public Relations, Public speaking, Software Engineering, System Administration, Web design, Web Development, Windows, Windows applications, Writing |
| Interested in: | Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups |
| Schools: | Mills College, University of California System - Berkeley |
WORK EXPERIENCE
| Employer: | Haggin Marketing, Mill Valley, CA |
| Position: | Senior Account Manager |
| Time period: | March 2008 - October 2008 |
| Description: | Planned and executed targeted consumer catalogs with monthly circulations ranging from 10M to 20M. Primary manager of day-to-day communication with clients while managing internal agency resources.
Client: Dell Computers Utilized extensive knowledge and understanding of joint marketing and coop funding programs from Microsoft and Intel to insure maximum reimbursement for client. Directed Associate Account Managers; mentored junior team members with an emphasis on critical thinking and problem-solving skills. |
| Employer: | San Francisco Bay Area |
| Position: | Independent Marketing & Business Consultant |
| Time period: | April 2001 - March 2008 |
| Description: | Provided consulting to clients in variety of areas; including marketing, brand development, business process improvement and other areas to support business growth. Coordinated teams of consultants as needed.
Marketing Clients: Lure Restaurant, Taproot Foundation, Association of Women MBAs Produced strategic marketing campaign for high-end restaurant to improve weekday business. Implemented weekday specials, direct mail campaign, and website updates. Achieved 400% growth. Served as Marketing Manager on four service grant teams awarded to nonprofit organizations. Developed Brand Strategy grants, conducting qualitative research and competitive analysis in order to extend positioning, messaging and brand architecture for organizations to maximize efficiency of their limited communications budget. Created email marketing program for professional organization. Wrote weekly communications promoting events, sharing membership news and other resources of interest to the membership. Increased traffic to web site. Email audience grew 30%. Business Analysis Clients: Birkenstock USA, Kaiser, Genetech Reduced operational costs and streamlined functions. Evaluated and redesigned A/P and A/R processes to eliminate redundant activities and reduce staffing needs by 50%. Created accompanying manual. Managed implementation of data warehouse integration with existing ERP system. Worked with vendor and internal IT team to determine scope, set up hardware infrastructure, perform testing, and oversee QA. Edited Policy and Procedure documentation for maintaining data for Class A certification and Corporate Governance documentation for JCAHO compliance. |
| Employer: | Fleishman-Hillard Interactive, San Francisco, California |
| Position: | Senior Project Manager |
| Time period: | July 2000 - March 2001 |
| Description: | Tracked project costs and progress in order to deliver projects on time and within budget. Oversaw web development and print production.
Clients: SBC Global, California Department of Food and Agriculture, Giftrends.com and Osseus Labyrinth Managed development of websites, banner campaigns, and email campaigns. Coordinated creative and development teams on multiple projects simultaneously. Administered project budgets ranging from $50,000 to $250,000. |
| Employer: | Banter Technology, San Francisco, California |
| Position: | Marketing Communications Manager |
| Time period: | July 1998 - June 2000 |
| Description: | Managed marketing activities, company naming, product positioning, and marketing strategies for start-up CRM software company. Oversaw production of printed and online marketing collateral. Evaluated and hired outside vendors. Built successful creative team of designers and copy writers. Company acquired by IBM.
Developed and presented proposals to Board, venture capital groups, and potential clients. Prepared and administered departmental and project budgets. Reduced collateral costs by using freelance consultants instead of agency. Produced brand strategy, trade show materials, corporate identity, website, direct mail, and advertising. Approved corporate logo usage on all materials for US and Israel-based office. Managed Public Relations agency |
| Employer: | MacPeople, Mountain View, California |
| Position: | Operations Director |
| Time period: | June 1995 - May 1998 |
| Employer: | MacPeople, Oakland, California |
| Position: | Placement Director |
| Time period: | September 1993 - June 1995 |
| Description: |
Supervised staff of 100 freelancers and 3 direct reports. Directed intense recruiting and interviewing processes for freelance candidates. Managed payroll and HR issues for W-2 employees and 1099 contractors. Carried out all planning for office launch, and led launch activities. Oversaw software testing. Introduced direct mail campaigns and directed traditional business development functions. Grew overall company business 20% and dramatically increased client base. Improved efficiency by introducing new training and streamlining internal workflow. Hired team of graphic production artists and designers to place at advertising, marketing, design, and publishing companies as temporary staff. Established long-term relationships with clients. |
EDUCATION
| University: | Mills College |
| Time period: | 2005 |
| Degree: | Marketing , MBA |
| University: | University of California System - Berkeley |
| Time period: | 1990 |
| Degree: | Humanities, BA |
INFORMATION
| Memberships: | Board Chair and Program Chair, Healing Waters 2008 to present
Board Member and Marketing Chair, Association of Women MBAs 2007-2008 |
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Gimena Pena
Industrial and Systems Engineering graduate from Instituto Tecnológico y de Estudios Superiores de Monterrey, Stanford MBA. CEO and Co-Founder of Pier 2 Marketing, LLC.
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