Nils-Michael Langenborg

* Exceptional skill in analyzing, designing, producing and implementing strategic plans that solve complex problems while maintaining a triple bottom line (people, planet & prosperity)
* Successful track record of analytical and creative achievements in highly competitive consumer and B2B markets
* Extensive experience in generating revenues and managing budgets and financial information to achieve profitable results
* Proven ability to direct staff and inspire cross-functional teams to support both short-term and long-range goals
* Highly developed written and verbal communication skills coupled with a highly persuasive presentation style

Employer:	Whole Health Marketing
Position:	President & CEO
Time period:	November 2008 - Present
Description:	Clients: Practice Greenhealth, Good Earth Natural Foods, NUMI Organic Tea, Pantropic Sustainably-focused consultancy that provides marketing services based on the Green Marketing Toolset™ including strategic planning, marketing programs, advertising campaigns, market research, packaging redesign, category management tools that create unique and defensible marketing strategies for triple-bottom line oriented companies. Value-added services included Product Profitability Analysis™ (PPA), and Green Brand Audit™ which leverage the changing global dynamics brought on by climate change. Practice Greenhealth: launched San Francisco Bay Area Green Pharmacy Coalition including managing Steering Committee, recruiting participants, grant writing, business development and setting agenda for advocacy; Secured CME accreditation for Leadership in Green Healthcare Program resulting in higher program fees; Launched pilot pharmaceutical take-back program into hospice settings. Good Earth Natural Foods: conducted Green Brand Audit™ which led to complete re-design of logo, signage, newsletter, postcard mailer, private label packaging, social media and website. NUMI Organic Tea: managed market research project targeted towards package re-design, website content strategy and social media campaigns. Pantropic: conducted Green Brand Audit™ including market analysis of global palm oil market for sustainably-grown, Fair Trade organic palm oil sourced from Liberia. Included revenue plan, pricing, distribution and sales plan as well as marketing tactics to grow the brand as both an ingredient and a consumer packaged product.

Employer:	Lundberg Family Farms
Position:	Vice-President of Marketing
Time period:	June 2007 - October 2008
Description:	Reporting to CEO, responsible for all marketing functions, including new product development, packaging, collateral, web presence, advertising, promotions and public relations. Member of Leadership Team which is responsible for overall corporate strategy. Work closely with Sales department. Manage staff of two and extensive vendor network. Launched new website including outbound e-newsletters, recipes and store locator. Traffic increased 75% with 130% improvement in length of time on site. Launched consumer advertising program via magazines and online banner ads in key markets, boosting awareness by 65% over year ago levels. Launched new product (Baked Rice with a Twist) into national distribution, leading to an additional $1.6 million. Developed new tagline (Growing Great Taste for Generations™) and subsequent rollout.

Employer:	Straus Family Creamery
Position:	Vice-President of Marketing
Time period:	April 2006 - April 2007
Description:	Reporting to President/Founder, produced and directed all marketing programs for trade and consumer markets, including packaging, collateral, web, advertising, promotions and public relations. Work closely with VP-Sales and VP-Operations on strategic initiatives, action plans and tactics. Manage outside vendors.

Employer:	Spectrum Organic Products
Position:	Vice-President of Marketing
Time period:	November 2002 - February 2006
Description:	Reporting to President/CEO, retooled and directed complete overhaul of branded communications to trade and consumers including positioning, product development, packaging, collateral, website, education programs, advertising, consumer promotions and public relations. Further established priorities, set policies and drove strategic focus as member of Executive Management Team. Supervised staff of 13 people while providing direction to Sales & Operations departments.

Employer:	Whole Health Marketing Group (Natural Planograms)
Position:	Chief Strategist/Founder
Time period:	March 2001 - November 2002
Description:	Founded consultancy that provided marketing services including simple-to-use category management tools that created unique and defensible marketing strategies for retailer-manufacturer partnerships. Value-added services included pricing, promotion strategies, and bi-annual updates to category plans to meet changing consumer and competitive dynamics.

Employer:	Traditional Medicinals
Position:	Vice-President of Marketing
Time period:	July 1995 - March 2001
Description:	Reporting to President/CEO, expanded, improved and executed brand strategy and product development. Managed all media planning and buying, annual budgets, volume forecasting, consumption tracking and analysis, pricing and trade spending analysis as well as competitive/market analysis. Developed sales programs and materials for Sales department.

Employer:	Jack Morton Productions
Position:	Regional Sales Manager
Time period:	April 1993 - July 1995
Description:	Reporting to General Manager, successfully sold creative services for sales meetings, trade shows, press conferences and product launches to pioneering high-tech firms. Spearheaded event strategy, creative output, budgeting, and contract negotiations. Media included film, video, animation, kiosks, print, web site development and live actors in both single and multiple locations. Worked collaboratively with Executive Producer, Creative Director, Producer and freelancers.

Employer:	World Savings/Atlas Mutual Funds
Position:	Senior Marketing Manager
Time period:	November 1988 - January 1992
Description:	Reporting to SVP-Marketing, guided team of marketing coordinator, copywriter, designer, production artist and media planner/buyer to achieve significant customer retention, cross-sell and new customer acquisition goals. Improved media, direct mail and in-branch program metrics based on sophisticated customer segmentation, pricing and trend analysis. Directed, edited and managed marketing communications including in-branch and telemarketing agents.

Employer:	DMB&B/SF
Position:	Account Supervisor
Time period:	December 1985 - November 1988
Description:	Reporting to General Manager, mastered a consultative approach to our clients advertising, marketing and business issues. Oversaw improvement of advertising strategy, including key messages that reached the hearts and minds of consumers and drove demand for client products and services. Supervised account executive, account coordinator and marketing assistant.

Employer:	J. Walter Thompson/SF
Position:	Account Executive
Time period:	January 1982 - December 1985
Description:	Reporting to Management Supervisor, assisted in developing strategy and handling specific brand assignments such as strategic analyses, marketing plans, consumer research, product concept, new products, and creative development.

University:	Dominican University of California
Degree:	Sustainable Enterprise Management – Green MBA, MBA

University:	California State University System - San Francisco State University
Degree:	Marketing (Advertising), BSc