Natalie Straub
Business Administration graduate from San Francisco State University. Currently working as Pro Bono Marketing Consultant at Kiva.org.
| Headline: | Innocent Bystander |
| Skills: | Business |
| Location: | San Francisco |
| Groups: | Girls In Tech (GIT) |
| Interested in: | Helping friends, Meeting new people, Professional opportunities |
| Tags: | finance, marketing, Microfinance, product management, san francisco |
| Schools: | California State University System - San Francisco State University |
WORK EXPERIENCE
| Employer: | Kiva.org |
| Position: | Pro Bono Marketing Consultant |
| Time period: | December 2008 - Present |
| Description: | Facilitating micro-lending to entrepreneurs in developing countries to alleviate poverty
• Developing a retention plan for Microfinance Institution (MFI) partners and an acquisition plan to create a stable base of lenders dedicated to Europe and Central Asia regions, specifically Tajikistan and Azerbaijan. |
| Employer: | Zecco Holdings, Inc., Burlingame, CA |
| Position: | Senior Marketing Manager |
| Time period: | April 2008 - November 2008 |
| Description: | Online marketing for high-growth brokerage startup with social investing community (www.zecco.com)
• Initiated and led creation of search engine optimization (SEO) practices for organic customer acquisition. Increased number of page-one ranking keywords by 82% and increased site traffic by 30%. • Took over an underperforming viral word-of-mouth program. Managed program budget and redesigned the user interface (UI), fulfillment, and customer support process. Resulted in 33% increase in referred accounts. • Led email marketing strategy and integrated campaigns for new product launches and promotions. Created email, home page and landing page testing strategies, wrote copy and created web pages. |
| Employer: | Charles Schwab & Co., Inc., San Francisco, CA |
| Position: | Senior Marketing Manager |
| Time period: | December 2004 - November 2008 |
| Description: | Client experience marketing and product management for affluent client segment (Schwab Private Client)
• To improve retention, developed and implemented an innovative approach to offering clients financial planning. Analyzed pilot results, championed to senior management and designed national rollout. Success led to significant investment in support of the new offering. • Identified gap between existing product and clients’ expectations. Redesigned web application and operational process to improve client satisfaction by delivering greater transparency and control. • In response to an urgent SEC request, collaborated with Legal, Compliance, and Business Units to modify product under a new regulatory regime. Implemented new product definition, pricing structure, field training, and client communications. • Engaged online focus groups and partnered with cross-functional teams to design client newsletters, create personalized emails and re-architect enrollment process. • To support client growth while delivering a consistent quality experience, created Schwab’s first capacity plan which set staffing levels for investment advisors. Model adopted by the Company’s entire field organization. • Built relationships with national field organization to proactively identify concerns, solicit best practices and drive improvements. |
| Employer: | Wells Fargo Bank, San Francisco, CA |
| Position: | Student Acquisition Marketing Manager; Personal Banking Officer |
| Time period: | December 1997 - November 2005 |
| Description: | Student Acquisition Marketing Manager San Francisco, CA
Led student acquisition campaigns for retail banking • Developed and implemented bi-annual integrated customer acquisition campaigns on 1100 college campuses for 2800 banking stores nationwide. Generated 25% of new retail checking accounts annually. • Identified opportunity to increase student loan customer profitability by cross-selling bank products. Initiated and established corporate-wide partnership with student loan division. Led and executed project strategy including creation of sales goals, tracking, incentive plan and training. • Created direct mail, statement inserts and messaging, ATM messages and outbound telemarketing programs. • Managed marketing analyst and led through influence teams of 12 to 25 people across geographies and divisions to support sales campaigns and partnerships. Presented at sales conferences with 100+ attendees. • Directed advertising agency and creative process for all advertising and collateral. Negotiated and supervised vendor relationships. Annual budget: $1.5MM. • Performed primary and secondary market research including focus groups, surveys and interviews. • Conducted pre- and post-promotion analysis, financial modeling, breakeven and NPV analysis. Personal Banking Officer 1998 - 2000 • Supervised 15 employees and performed needs-based selling to target products towards client needs. |
EDUCATION
| University: | California State University System - San Francisco State University |
| Degree: | Business Administration, BSc |
INFORMATION
| Hobbies: | • Active tri-athlete, cyclist, skier, and scuba diver. Aspiring recreational chef and golfer. |
| Memberships: | • Elected to Board of Directors of the Financial Women’s Association. Chaired the 2006 Marketing and PR committee. Active member 2005-2008. |
Natalie's Contacts (4)
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Jaimie Lynn Craig
Recruitment Aficionado in the SF BAY AREA, Venture Capital and Startup Recruitment Consultant Queen
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Stephanie Bouchet
Marketing Connoisseur with over 10 years of marketing expertise developed in world-beating start-ups & blue chip corporations in the digital media, telecom & entertainment industries. Proven track record includes: Joost, Skype, BT and Warner Home Vid
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Samantha Sevekow
Biochemistry and Cell Biology graduate from UC San Diego. Currently working as Marketing and Public Relations Assistant at United Cosmetics, “amea skindividuals” Brand.