Mohamed Siddique
Economics graduate from Titus institute of Marketing, South India, with over 25 years of experience in advertising & marketing in the regional & international markets. Currently working as a Consultant in Marketing & Media.
| Headline: | Service Provider |
| Industries: | Media |
| Skills: | Business, Marketing |
| Location: | DUBAI - UNITED ARAB EMIRATES |
| Groups: | Online Advertising Professionals (OAP) |
| Interested in: | Consulting opportunities, Meeting new people, Offering Expertise, Professional opportunities, Providing services to startups |
WORK EXPERIENCE
| Employer: | Various |
| Position: | Consultant, Marketing & Media |
| Time period: | June 2008 - Present |
| Description: | Media planning & market intelligence for agencies & clients: / Telecom / House hold brands across the region. |
| Employer: | Al Aqariya TV (Real Estate& Tourism TV), Dubai |
| Position: | Marketing Director |
| Time period: | January 2007 - May 2008 |
| Description: | Al Aqariya group is a media house having 2 TV channels and 3 publications targeting real
estate industry of the entire region. Reporting to the CEO, the nature of my duties involved: - Planning, implementing and facilitating annual marketing plan and its individual programs - Strategic marketing & media planning & buying / annual budgeting & activity plan - Generating new business contacts/ develop the business - Training and motivating sales staff to achieve the target and providing marketing support - Overseeing the exhibition and trade show participation |
| Employer: | RSVP M&C Saatchi, Dubai |
| Position: | Media Director |
| Time period: | March 1997 - December 2006 |
| Description: | Multinational advertising agency, Dubai office was regional head office, reporting to CEO.
Responsibilities: -Defining the brand’s marketing goals -Establishing media objectives -Defining the target audience -Category and brand dynamics -Defining media strategy -Developing optimal media plan and budgeting -Media buying & negotiation/ secure best deals -Media monitoring & analysis -Media evaluation & recommendation – regional & international -Campaign timing & scheduling -Client interface / Vendor relationship Major clients handled: -DTCM (Dubai tourism & commerce marketing regional & global marketing requirements ) - Qatar Airlines – International media campaign - DAMAC Properties -Al-Yousef Electronics & Motors -Etisalat wasel card -LG mobile & house hold -Habtoor Grand Spa & Resort -NFPC (Lacnor / Milco / Oasis ) -Jumbo Electronics: Sony, Supra - Samsung mobiles & house hold Achievements: - Planned and executed Dubai Tourism global marketing campaign and gained client's confidence and built up the brand awareness globally for 8 successful years. - Have organized & built the media dept within short span of time and managed to interact with most of the media in the region and achieved best deals through tough negotiations. - Additional revenue for both clients and the agency. |
| Employer: | Madco Group, Bahrain |
| Position: | Media Manager |
| Time period: | April 1980 - June 1996 |
| Description: | Regional advertising agency was representing the multinational agencies for media and marketing in the Gulf area. I was responsible for the Group’s entire media operations in: Bahrain/Oman/Qatar & Saudi Arabia.
Responsibilities: -Media strategy formulation -Media evaluation & recommendation -Media buying & operation -Client interface / Vendor relationship -Controlling media budget and AVR Major clients: - YSL / Estee lauder cosmetics/ Dunhill men's fashion products / Chloe women's accessories Pepsi / Gillette / DHL / World Gold Council Saudi Airlines / Bank of Bahrain & Kuwait / Batelco - Competitive analysis, monitor of competitive activities of P & G products and media releases Achievements: - Successfully built and managed the central media buying dept for effective media buying for the entire group and their associates. - Annual additional savings of 20 to 35% |
