Mikhal Sofer
International Relations graduate from Stanford. Co-Founder and Managing Director at Energy Crossroads, Inc.
| Headline: | Entrepreneur |
| Work status: | Employed Full-Time |
| Website: | http://www.pomega5.com; www.energycrossroads.org |
| Industries: | Health, Lifestyle |
| Location: | San Francisco, CA |
| Groups: | Energy Crossroads |
| Interested in: | Brainstorming, Getting press, Growing my group, Helping friends, Meeting new people, Partnering with other groups, Professional opportunities, Promoting my startups, Raising money, Recruiting for my startup |
| Tags: | beauty, clean, consumer goods, cosmetics, Energy, green, lifestyle, personal care, safe, sustainable, wellness |
| Schools: | Stanford University |
WORK EXPERIENCE
| Employer: | Energy Crossroads, Inc., San Francisco, CA |
| Position: | Co-Founder and Managing Director |
| Time period: | January 2007 - Present |
| Description: | • Co-founded and incorporated non-profit organization aiming to grow an international
network of young leaders in the clean energy space • Raised $10K in seed funding and created agenda for outreach activities in Scandinavia • Coordinated global expansion efforts with leaders in Denmark, Singapore, China, and India • Managed brand and marketing communications at a global level • Developed SEM strategy for organizational website; applied for Google Adwords $10K grant |
| Employer: | Pomega5, San Anselmo, CA |
| Position: | Marketing Director |
| Time period: | January 2007 - December 2009 |
| Description: | • Executed marketing, communications and brand management functions at a natural cosmetics company to drive 40% sales growth in 2008
• Refined brand messaging in all written communications including marketing and sales collateral, website copy and press materials • Directed creative and search engine optimization for new e-commerce website and blog • Initiated search engine marketing (SEM) campaigns to realize inbound traffic boost of 130% and online revenue growth of more than 350% from the time of launch • Created offering memorandum and management presentation for potential investors • Managed extension of brand to teen product line and supervised logistics, including fulfillment schedules and reorder forecasting, for national launch at 215 Whole Foods stores • Designed market research surveys and conducted competitive benchmarking to inform elements of marketing strategy including pricing, distribution channels and positioning • Evaluated key operating metrics, including COGs, P&L and margin analysis • Presented brand to and negotiated with U.S. and international buyers to grow distribution |
| Employer: | Energy Crossroads Conference, Stanford, CA |
| Position: | Marketing and PR Director |
| Time period: | January 2006 - December 2007 |
| Description: | • Spearheaded marketing and PR for a high profile conference on clean energy, attracting over 1,300 attendees and featuring a keynote by Pulitzer Prize winner Thomas Friedman
• Supervised design and advertising teams; managed day-of press logistics and a $6K budget • Wrote press releases, contacted media and created marketing collateral • Designed follow-up survey to identify effective marketing channels |
| Employer: | Center for International Security and Cooperation, Stanford, CA |
| Position: | Research Intern |
| Time period: | January 2006 - December 2007 |
| Description: | • Researched and created presentation on defense budget allocations for a new textbook
• Prepared senior scholar with a speech for the Homeland Defense Symposium in D.C. |
EDUCATION
| University: | Stanford University |
| Time period: | 2003 - 2007 |
| Degree: | International Relations, BA |
INFORMATION
| Hobbies: | Travel, investigative journalism, photography, art history, cooking, food policy and sustainability, clean energy, blogging |
Mikhal's Startups (1)
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Pomega, LLC
Pomega is an innovative skin care company that specializes in the development of clean and green skin care products formulated with the ultra-potent antioxidant, pomegranate seed oil.
